Cuil, a New Search Engine

Cuil, the start-up founded by Tom Costello and two former Google employees: Anna Patterson and Russell Power, unveiled a search engine that claims to have more than 120 billion pages in the index. According to Cuil, that's "three times as many as Google and ten times as many as Microsoft."

At Google, Anna Patterson designed TeraGoogle, a system that is able to index a large number of documents, while Russell Power worked on web ranking and automatic spam detection.


"Cuil's goal is to solve the two great problems of search: how to index the whole Internet - not just part of it - and how to analyze and sort out its pages so you get relevant results." Cuil thinks that today's search engines can't index all the information that is available on the web (more than one trillion pages, according to Google). Even Google admits that it's selective: "many [web pages] are similar to each other, or represent auto-generated content that isn't very useful to searchers".

Regarding ranking, Cuil combines metrics that measure popularity with information about the context of each web page. "Cuil prefers to find all the pages with your keyword or phrase and then analyze the rest of the content on those pages. During this analysis we discover that your keywords have different meanings in different contexts. Once we've established the context of the pages, we're in a much better position to help you in your search."

The most striking new idea is the way search results are formatted. Instead of the ten blue links displayed linearly, Cuil makes better use of the space by using columns. The search engine also shows thumbnails next to some of the results, but they don't always represent images included in the adjacent web page. Another interesting idea is the explorative category section that shows related Wikipedia categories and topics. Cuil has an excellent auto-complete feature and it displays a list of related searches using an design pattern that suggests exploration.

All in all, there are many Search Engines launched this year, like DeepDyve which uses deep web research, Cuil, but it doesn't offer convincing reasons to switch from Google. If Cuil focuses on developing technologies that allow faster indexing of web pages, it's probably the perfect match for existing search engines with less frequently updated indexes like Live Search or Ask.com.