Monday, March 16, 2009

The $6 bird seen by millions…

Imagine if you were a massively successful website with staggering month over month growth. You would think that such a website would pay dearly for a recongnizable logo as to identify themselves to the world. Today we’re looking at Twitter, the quickly expanding micro blogging site that is taking the world by storm. More and more people are signing up for Twitter. And individuals aren’t just the only ones signing up. Businesses, such as HTC, are using Twitter to announce products reaching an audience that they might not otherwise reach. For a company growing as fast and having as many users as Twitter does, one would guess they rake in millions of dollars. In actuality, they don’t bring in a single dime. All of their revenue comes from sponsors and such. You’ll find it equally intriguing that their little bird logo, which is one of the most easily identifiable logos currently, cost them a whopping…

$6! Yes…6$! Simon Oxley, a Japanese-Brit licensed the infamous bird logo to Twitter through iStockPhoto. No mention of Simon’s work on the bird or even link back to a site/account in his name is present. Simon didn’t ask for a credit, nor is Twitter techically required to do so. You see, Twitter began using Simon’s bird logo back when Twitter was still unpopular/unknown. However times have changed and Digg now has Twitter listed as the 84th most popular website on the deep web. Now Simon’s little design is getting quite a bit of attention.

Twitter definitely got a great deal as they have quite possibly one of the cheapest *purchased* logos ever for such a distinguished website. Does the fact that prices for goods and services are constantly being eroded to the point that quality is taking the backseat to quantity and convenience make you a tad angry? Does the fact that even though Mr. Oxley didn’t want any credit that he can’t be repayed for his services? Shout it out below.

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