Search engine optimization and YOU

Can SEO’s and Journalists Really Be Friends? This was the question asked by Rachelle Money at CyberJournalist.net. Because journalists often shy away from “stuffing” key words into their articles to gain online traffic, Money explains the art of using SEO’s and how journalists can use them to improve their writing.

The SEO mantra: ‘content is king’ is one shared by journalists. We’ve always believed writing to be incredibly important. The SEO wants to create great content and the journalist wants to write a good news story. Both SEO and journalist want their articles to be read by as wide a readership as possible. It’s important that they appeal to readers and generate some debate. Maybe it’s the journalist’s ego but we want our stories to cause a stir, we want people to respond to them through comment sites, forums and blogs. That means our stories need to be found on the internet in the first place, and that’s why SEO has to become our new best friend. Put simply, we can use SEO to make sure that many more people read our stories.

So, when you are compiling blog posts, updated your twitter or writing an article for publication, do you think about using keywords to reach a wider readership? If so, what are those key words, and how should a person identify them and use them correctly? The world of journalism is certainly evolving, and those not willing to change might be left in the dust. I thought this article might stimulate some dialogue, so let’s compare notes!

Nobody, journalists or SEO experts, should stuff keywords in their articles. Stuffing keywords is itself unprofessional and can turn readers away. And search engines can penalize a deep web site for keywords stuffing.

The key to any successful online public relations and marketing campaign is providing credible content. Keywords, as important as they’re, should be used sparingly and cautiously so as not to dilute the overall meaning of content may it be a blog post, press release, or news article.

As for journalists, I would say they can’t afford not to pay attention to keywords. Why? Keywords in themselves give us an insight into the search behavior of online communities. They answer the question: what kind of language do online users use to look for all sort of information, including current affairs? If journalists don’t know what online readers are interested in, then it goes without saying they’ll continue feeding the web with irrelevant content that their intended audience will never locate. And the effects of this can be devastating. There will be no advertisement revenue because no company would be willing to advertise on a low-trafficked web site.

A deep understanding by a journalist of the language online communities use can provide a very clear pointer to the kind of content online communities are interested in. Let’s say a language analysis reveals “education reforms” to be the most popular popular keywords among online communities countrywide. It would serve a journalist working for news web sites better if he/she can increase the coverage of education reform-related events because this is what readers are interested in.

Jay Byrne, a highly respected expert in online communication, has written a fabulous article on how online newspapers can benefit from the web. The article is available here:http://www.v-fluence.com/blog/453/the-death-of-print. You can also read my blog on the same here:http://vsuade.wordpress.com/2009/04/13/newspapers-must-change-to-be-viable-online/

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SEO For Dummies by Bruce Clay on Sale Now

Simi Valley, CA (PRWEB) May 6, 2009 -- Search engine optimization and Internet marketing company Bruce Clay, Inc. has partnered with the publishers of the For Dummies series to create the all-in-one guide to SEO. Bruce Clay and Susan Esparza authored "Search Engine Optimization All-in-One For Dummies", available from Amazon.com, BarnesandNoble.com and Borders.com and coming soon to bookstores nationwide.

SEO All-In-One For Dummies

The world-famous For Dummies publications selected Bruce Clay, Inc., a well-known and reputable SEO company, to create their all-in-one SEO For Dummies desk reference. The For Dummies series is part of the John Wiley & Sons stable of educational and reference books.

"We're pleased that For Dummies Publications recognized our SEO expertise and asked us to write an all-in-one desk reference guide for SEO," said Bruce Clay, president of Bruce Clay, Inc. "Our many years of training and our long-standing policy of using our Web site as a source of well-written and free SEO information made us uniquely qualified to write the all-in-one SEO desk reference."

The "Search Engine Optimization All-in-One Desk Reference For Dummies" packs 10 books of top-notch Internet marketing know-how into 746 pages. Seven books focus on the ins and outs of search engine optimization while three more tackle Web analytics, pay-per-click (PPC) management and social media concerns. It includes books on keywords, content management, linking, international SEO and more. The all-in-one desk reference is intended for those wishing to do search engine optimization themselves, providing many search engine marketing tips and hints necessary to optimize and operate in today's competitive online market. The book is available online for under $30 and includes a $25 Adwords coupon, making it a great value for beginning Web marketers.

About Bruce Clay, Inc.

Bruce Clay, Inc. was founded in 1996, providing SEO optimization services, consulting, pay per click (PPC) management, SEO training and diagnostic tools. Along with offering high-quality search engine marketing services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Deep Web Search Engine Relationship Chart® and presenting a certification program to promote ethical practices. Today the company serves the U.S. with offices in California and New York, and internationally through offices in Europe, Australia, South Africa and Japan.

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Trust, TIG Global Partner On Web Services, Online Marketing

Chevy Chase, MD and Frankfurt, Germany – May 7, 2009 – In Trust International’s continuing effort to maximize online revenue for hospitality clients, the company has formed a strategic partnership with TIG Global to enrich Trust’s Web|Direct product offering with TIG Global’s comprehensive Internet marketing services for hotels worldwide.

TIG Global provides custom e-marketing strategies for each of its clients and works closely with them to analyze results and continuously tweak their marketing plans for optimum return on investment.

“Consumers have increased their reliance on the Internet for travel research and bookings, so it is critical that a hotel’s Web site and online marketing plan provide unrivaled visual appeal, technology, and user functionality to capture maximum revenue,” said Richard Wiegmann, COO & Managing Director, Trust International. “With their proven record and custom approach, we are confident that TIG Global is best suited to meet our hotel clients’ unique business needs and increase their online bookings.”

TIG Global delivers conversion-focused, custom Web site design, hosting, and maintenance to the hospitality and travel industry. They also offer a comprehensive package of interactive marketing services that can be tailored to focus on a hotel’s domestic or global target markets.

Key features of TIG Global’s services include:

• Search Engine Optimization - prominently places the client at the top of the search engines for direct visibility.

• Paid Search Marketing - captures traffic and directly delivers it to landing pages for conversion.

• Strategic Linking and Online Advertising - delivers pre-qualified leads from a global base of media partners.

• E-mail Marketing - communicates promotions to a list of interested customers to establish relationships and strengthen consumer loyalty.

“We’re excited to have the opportunity to enrich Trust’s Deep Web|Direct and their powerful Internet booking engine technology Trust|Booker 2.0 with our tailor-made emarketing services to ultimately increase hotels’ online bookings and revenue,” said Fred Malek, TIG Global CEO and Co-founder. “We’re pleased to add Trust’s prestigious hotel clients to our extensive portfolio of clients worldwide who benefit from an enhanced online presence and functionality.”

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VABION LLC Enters Social Media Arena

Richmond, VA, May 09, 2009 --(PR.com)-- VABION LLC (VABION) announced today that the company has developed strategic capabilities in community-based website management, social media content, sales and marketing. As a demonstration of its new direction, the company has launched the Web 2.0 solution, www.ThinkFastMoveFaster.com in a joint venture with Aqua Blue Marketing, Inc. The new strategy will allow VABION to expand its client base to include companies in the fitness, health and related industries. The company plans to attract new revenue streams by showcasing new products and services of interest to its members, who are college students and young professionals in the 20 to 35 year-old demographic. Atlanta-based Aqua Blue Marketing, an interactive website development and design company, also consulted on the company’s strategic positioning.

“Building online communities with outstanding, rich content will leverage the company’s background and capabilities in technology, science, and product development,” said Dr. Susan Hardwicke, CEO and chief scientist at VABION. Dr. Hardwicke has an extensive background in combining technology with technical content, databases, and applications. She previously founded Edutest.com, the first online educational testing solution, which is now owned by Plato Learning, Inc.

The company is showcasing its new strategy with the launch of the online community www.ThinkFastMoveFaster.com. The site will combine a comprehensive events calendar and author- and user-generated content, and will interface with Facebook and Twitter social networking sites. “VABION has a very high revenue potential with this new platform and has developed a user following even before launch,” said Alexa Ellis, Creative Director of Aqua Blue Marketing. “Web 2.0 enables them to grow their business and to partner with companies of all sizes, instead of competing for market share,” she added.

About Aqua Blue Marketing, Inc.

Aqua Blue Marketing, Inc. is an Atlanta, GA- based interactive website development and design company. The company specializes in creating custom, community-based websites and then supporting the clients’ implementation through their marketing strategies to ensure success. Aqua Blue Marketing excels in graphic design, corporate identity creation, marketing materials, and magazine layout. Aqua Blue Marketing provides a seamless integration with companies during their projects to design and implement social media (Blogs, Facebook, LinkedIn, Twitter, MySpace), SEO (Search Engine Optimization), SEM (Search Engine Marketing), and traditional marketing techniques.

About VABION LLC

VABION LLC is a Virginia-based company that improves health and fitness through social media content and innovative nutraceutical products. Susan Hardwicke, Ph.D., founded the company in 2006 to develop products based on her own deep web research on RNA and other energy supplements. The Company's products are distributed through vitamin retail stores, chain drug stores, specialty stores, gyms, convenience stores, online supplement stores, and its e-commerce website. Additional information is available at www.DieselStix.com and www.vabion.com.

For more information, contact:
Jason Yu
jason.yu@vabion.com
1145 Gaskins Rd. Suite 101
Richmond, VA 23238
(804) 308 1956

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Importance Of Web Directory Submissions

The importance of directory submission is exposed from the fact of online promotion and optimization. A directory submission increases the number of back links to your site. While there are many ways to get back links such as making reciprocal links among other websites or writing comments on other peoples post, submitting your website to directories is the most effective among all above seo strategies. Directories provide a one linking method which the best seo tool to upgrade a particular site.

How does directory websites works?
Moreover making inbound links for its own and offering good content, web directory even get its ranking from some quality reciprocal links that submitters place back to the directory.

Other functions include sharing of traffic. Some high competitive keywords are too prominent and hard to fight in search engines making new web developers hard to get visitors or traffic the economical technique. So, in such circumstances directories works superiorly by directing your targeted audience to your website, even when your website lies way back in search engine result pages. A directory submission acquires traffic from your content which you have listed in it and the guests may also stopover your website from the URL queued in the directory.

It is the ultimate approach to get recognition for your site; you can merely submit your site link to the directories. These directories in return link your website in a precise category depending upon the type of product and services you are offering. Here, sites are listed according to the categories and subcategories that will make it simpler for the client to hunt for a picky type of website that he is seeking. Additionally, your website necessitates good content, keyword placements and effectual marketing efforts to make your website achieve esteem and traffic.

Through directory submissions seo technique your site is uncovered to numerous number of clients and are not merely accessible through search engines. As the number of visitors grows to your site the directories place your website higher in the group.

Websites with lesser number of back links are forever given low page ranks by the deep web search engines, so links from directories is very important for the websites rank. Directory submission is a technique of promoting the websites for the search engines. Nowadays, there are many directories existing and you should select intelligently that are greatly effective and trustworthy.

Boost up real traffic and sales by submitting your website to WorldWebAtlas.com , a SEO Friendly Web Directory and Human Edited Web Directory with comprehensive categories and sub categories.

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3 Ways To Quickly Build A Link Campaign

A website is a necessary marketing tool for businesses today. If you want your website to be an active sales and marketing tool for you, you will need a strategy to get your web site in front of your target market. Implementing an effective linking strategy will take your website a long way in becoming an effective sales tool. Discover some linking strategies that have great results implemented properly.

1. Commenting On Other Blogger’s Blogs

Commenting on other blogs is a great way to get links back to your site. Most blogs will allow you to put anchor text for the link back to your blog as well. In order to get the best benefit from this method, you will need to find a blog that will send back link juice to your web site (a blog that doesn’t use a nofollow tag in the link). You can search the Internet for blogs that dofollow to find them. Search for and comment on blogs that are in the same niche that your web site is in, and you will also be strengthening your branding as well.

In order to get your comments published on the blog, you need to provide some value in your comments. The easiest way to do that is to give your opinion on the post, or add another perspective. Comments like “nice post” don’t add anything and will usually just get deleted, thus wasting your time.

2. Posting In Forums

Posting in forums is another way to get great links back to your web site. Many forums allow you to create a signature file as part of your account info. This signature file is added to the end of your posts, and will usually allow you to put a link or 2 in the signature. You don’t want to put more than 2-3 links in your signature file because many forums will think you are link spamming and may either disable your account.

As with commenting on other people’s blogs, you will want to add value to the forum with your posts. You can add value by asking a question, or answering a question. To get the most value out of your signature file, use your best keyword phrase in the anchor text to link back to your website.

3. Join Related Communities on Ning

Ning is a huge community where you can actually create your own social network. There are over 1 million social networks on Ning, so you will find something in your targeted area. When you join a Ning community, you get your own page where you can place a link back to your own web site. Links that are from sites that are related to yours in content are much more valuable than links from generic sites. The more communities you join, the more links you can point back to your own deep web site. You can also create links with keywords in the anchor text which will help you with your search engine rankings for those keywords.

When you are creating a linking strategy, start with the easy ways to get links pointing back to your website. When linking, use techniques that will help you in your Search Engine Optimization as well, to send targeted traffic to your website. There are other linking strategies that create targeted traffic to your web site that should be incorporated as an overall marketing campaign.

Learn how to not only get links back to your website, but links that send traffic to your website as well as link popularity. To create a powerful articles for your article marketing strategy go to this article writing service.

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E-Quipped: Search engine marketing drives Web site traffic

"Build it and they will come" might have worked for Kevin Costner and James Earl Jones in the movie classic "Field of Dreams," but chances are it won't work for your Web site.

SEO (Search Engine Optimization) can boost your rankings, drive more traffic to your Web site, and provide you with coveted Google love. But before you go out and hire an expert, there are a few do-it-yourself strategies you can put in place if you take the time to understand the dynamics of SEO.

For this, I need to bring in Jim Carlson, the TMA+Peritus director of SEO, SEM (Search Engine Marketing) and SMO (Social Media Optimization), to give you a few tips on how to implement a search strategy for your site.

First off, start with your analytics package, know thy visitor and establish a baseline. How many visitors does your site receive on average? What is the mix of your current visitors -- are they direct load, do they come from referring sites or search engines? This is important because improved SEO will increase both search volume percentages and overall hits to the site. Also, check what keywords your customers and prospects are currently using to find you.

Second, search thyself on Google, Yahoo and MSN. Make sure you can find yourself -- so to speak -- by your brand name, by your industry type and service, and by location. You need to be visible on these search engines in order to be relevant.

Step three, work on your Web site content. If you're using too much industry jargon, you might be penalizing yourself. Web text needs to be written as your customer would describe your business -- after all, that's how they'll deep web search for you. Then compare your copy to the keywords from the analytic stage. Keep expanding your content; this helps establish consumer confidence and search engine exposure. Next, update the content on your site regularly; search engines reward fresh content, which is why blogs, news items and seasonal updates are so important.

Now, here are two final tricks. Make certain your prospects can contact you from every page on your site. This will allow them to contact you easily, but more importantly, this will go a long way in determining location-based searches. Finally, your meta tags (title, description and keywords) need to match your content. People tend to "stuff" keywords in these locations, but if the keywords do not reflect the content, search engines will ignore them. Worse yet, they could actually penalize you for SPAMing the engines.

As Burt Lancaster said in "Field of Dreams," "Is there enough magic in the moonlight out there to make this dream come true?" The answer is yes, you can make your search dreams come true, but it's not magic -- it's actually quite scientific.

Next Sunday's E-Quipped: PR 101.

Tom Marks is president and managing partner of TMA+Peritus: A Strategic Interaction Agency. Jim Carlson is the agency's director of SEO, SEM and SMO and helps Tom understand algorithms, bits and bytes. Find them online at www.tmaperitus.com or offline in their offices in Wausau and Madison.

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Online marketing, SEO shouldn't be left to 'amateurs'

The reality is that most startups won't succeed, but with failure comes knowledge and the co-founder of one failed startup says online marketing is one of the most important things for a website - if it's done correctly.

Mark Goldenson was the co-founder of PlayCafe, an internet TV network for games which failed when the site was unable to reach enough users. In a column for VentureBeat, Goldenson assessed what went wrong and what went right for the site and says marketing was the main failure of the startup.

Goldenson says that the company's efforts to using search engine optimization (SEO) and search engine marketing (SEM) weren't "terrible," but says that online marketing requires more professional help.


"Like creating content, I no longer think marketing is something smart novices can figure out part-time," he wrote. "As the deep web gets super-saturated, marketing is the difference-maker, and it's too deep a skill to leave to amateurs."

Search engine optimization has become something everyone with a presence on the web is starting to consider as the online landscape becomes littered with sites. A recent report from Internet Retailer found that 55.3 percent of respondents said they plan on increasing their search engine optimization (SEO) spending in 2009 while only 24.2 percent said they plan to increase paid search.

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Health Authorities Use Web 2.0, Social Networking Facebook, Widgets For Swine Flu

By Herb Brandon
Israel News Agency

Jerusalem ---- May 2, 2009 ...... World health authorities are now using Facebook, Twitter and YouTube to inform millions worldwide on the lethal threat of the Swine Flu virus.

On Facebook, a room entitled Swine Flu - Influenza A (H1N1) - Facts News Updates Widgets, was created just hours ago and is now reaching thousands from New York, Montreal and Mexico City to London, Paris and Tokyo.

This Facebook forum contains the latest news updates from the Center of Disease Control CDC and the World Health Organization. This interactive room provides a comfort zone for Facebook users to share information, concerns and provide support for those affected.

The Facebook room's introduction states: "With correct, accurate information we have nothing to fear. Without fear, we will continue to live our lives normally and not create an economic disaster. It is not Swine Flu that we should fear. It is our ignorance and reaction to it which that we need to address and move forward in a healthy and positive manner!"

Swine Flu or Influenza A (also called hog flu and pig flu) refers to influenza caused by any strain of the influenza virus endemic in pigs (swine). Strains endemic in swine are called swine influenza virus (SIV).

Swine flu is common in swine in the midwestern United States (and occasionally in other states), Mexico, Canada, South America, Europe (including the United Kingdom, Sweden, and Italy), Kenya, China, Japan, Taiwan, and other parts of eastern Asia.

Swine flu is rare in humans. People who work with swine, especially people with intense exposures, are at risk of catching swine influenza if the swine carry a strain able to infect humans.

The 2009 flu outbreak in humans that is widely known as "swine flu" is due to a new strain of influenza A virus subtype H1N1 that derives by reassortment from one strain of human influenza virus, one strain of avian influenza virus, and two separate strains of swine influenza virus.

The Centers for Disease Control and Prevention, World Health Organization and government officials state that there are 16 confirmed deaths in Mexico and one confirmed in US, a toddler from Mexico who died in Texas.

Over 653 have been diagnosed as having Swine Flu with: 397 in Mexico; 161 in the US, 51 in Canada; 13 in both Spain and Britain; four each in Germany and New Zealand; two each in Israel and France; one each in Switzerland, Austria, South Korea, China, Denmark and the Netherlands.

A Mexican tourist visiting Hong Kong becomes Asia's first confirmed case. About 300 people were quarantined at a hotel where the tourists stayed.

A recent survey from Nielsen Online put swine flu at 2% of all Twitter conversations, making it an even bigger topic than British singing star Susan Boyle.

Public health experts say the Internet can be an important source of information on the H1N1 virus, but you need to know who's at the helm. "In the current swine flu situation, some [sources] are alarmist, where others present a more balanced picture of concern," says Dr. Robert Kim-Farley, director of communicable disease control and prevention for the Los Angeles County Department of Health Services and a professor of epidemiology at the UCLA School of Public Health.

One of these sources is Feedzilla.

"Feedzilla has created Internet software that is now being used to save lives through disseminating reliable, real time, 24/7 information," says Joel Leyden, an Internet crisis communications public relations, marketing and SEO (search engine optimization) pioneer who created the Facebook Swine Flu forum support group.

"Using information from WHO, CDC and reliable news organizations, Feedzilla answers such questions as how can I protect myself and others? What can I do to prevent spreading swine flu? Where did the latest outbreaks occur? Feedzilla provides answers to all urgent questions related to the threatening pandemic of "Swine Flu", where time is of the essence and action needs to be taken immediately.

Feedzilla main focus is on the prevention and containment of Swine Flu. The specific widget they offer to Websites on swine-flu contains pertinent information regarding your country of residence or travel-destination. An interactive world-map that allows the user to access this information by just one click to any point on the map. Graphics are supplied by D-LABS. Most importantly, Feedzilla does not rely on information generated by various deep web search engines but provides its users with updated content handpicked by 30 globally located editors."

The above news content was edited and SEO optimized in Israel for the Internet by the Leyden Communications Internet Marketing SEO Group - Israel, London, New York.

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Kirk Communications Selected to Design Website for Earth Expert Thermonexus Advanced GeoEnergy Systems

Kirk Communications (www.kirkcommunications.com), a leading global provider of integrated marketing solutions, today announced that it has been selected to design the Website for New Hampshire-based Thermonexus, LLC, a provider of advanced GeoEnergy systems. Kirk Communications was chosen because of its experience in Web development and its successful track record implementing Search Engine Optimization (SEO) programs worldwide.

Portsmouth, NH (PRWEB) May 2, 2009 -- Kirk Communications (www.kirkcommunications.com), a leading global provider of integrated marketing solutions, today announced that it has been selected to design the Website for New Hampshire-based Thermonexus, LLC, a provider of advanced GeoEnergy systems. Kirk Communications was chosen because of its experience in Web development and its successful track record implementing Search Engine Optimization (SEO) programs worldwide.

Thermonexus provides products and solutions to connect homes, offices, schools or hospitals to renewable, clean thermal energy from the earth. GeoEnergy is the most immediately available renewable energy, but unlike wind or solar, it is available onsite. Thermonexus helps its customers make a direct, immediate and measurable impact on energy consumption and climate change and the company's new Website showcases it expertise in the field.

Thermonexus wanted to better demonstrate its ability to collaborate with HVAC contractors to optimize the thermal connection of a closed loop heating and cooling system. It was imperative to the company that its mission be better explained online.

"We have identified a need for our expertise in the heating and cooling market and we know that featuring that expertise online will help us win business opportunities," said Susanna M. Maher, managing member, Thermonexus. "Kirk Communications helped us position Thermonexus exactly where we need to be to promote our side of that collaborative business model and ultimately reach our intended market," said Maher.

A key product offering from Thermonexus is a new heat exchanger technology, HPGX. The increased efficiency provided by HPGX now enables geothermal technology to be utilized in metropolitan areas where the demands for interior climate control are the greatest. "This system accomplishes two very important goals," according to Kevin Maher, the firm's technology expert. "It provides increased heat transfer while protecting ground water resources." Thermonexus is marketing and deploying this technology throughout New England. The company's new website highlights importance of renewable energy sources, like geothermal, as the world combats global warming.

About Thermonexus, LLC
Based in Windham, NH, Thermonexus, LLC is advancing the adoption of GeoEnergy by providing expert resources to the HVAC community and by offering a high performance ground exchanger technology to realize the potential of clean, thermal energy from the earth. You can make a direct, immediate, and measurable impact on energy consumption and climate change. Please visit us on the deep Web at www.thermonexus.com.

About Kirk Communications
With offices in Portsmouth, N.H. and New Delhi, India, Kirk Communications is a global provider of integrated marketing solutions that include public relations, graphic design and interactive services including advanced 2D and 3D animation, website development and e-marketing. Our philosophy is based on a focused commitment to strategic and tactical corporate communications that is shared with clients across a broad range of vertical markets including technology, financial services and healthcare. Kirk Communications offers a suite of state-of-the-art Search Engine Optimization (SEO) and Pay per Click (PPC) analytics, that, in conjunction with innovative message formation, helps our customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients CipherOptics, IDG, Sagamore Systems, ITelagen, SeaNet Technologies and Animetrics. For more information, please visit us on the Web at www.kirkcommunications.com.

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Get Ranked Higher in Google Search Engine Result Pages

Today Google is one of the most used search engines for searches today, I will provide a list of thing that you can do to increase your site search results for a targeted keyword.. Using these tips will not only increase your results with Google but will help with other Search Engines such as Yahoo & MSN. Before you start to promote your site over the internet, it is best to first find out what search term or also known as "keyword" that you want to use to build your campaign. It should be a keyword that is related to your site and one that is actually being searched for. A great keyword research tool that you can use is Google Keyword Tool. Using this tool you can type in a keyword manually or let Google analyze your site by typing in your site address. It will return all the keywords that are found on your site and you can filter the results by search volume and competition.

Once you choose your keyword or keywords you will want to implement this in your site which is known as On-Page Optimization. Ensure that your keywords Meta tag reflect that your keywords are included; the keyword should be in your Title or at least a variation. Also in your site content it is best to have this keyword in your content in the right places but don't keywords stuff your site where it may look unnatural. When a keyword accounts for 10% of the entire page content this is too much. When using keywords in your site, Search Engines will pick up if the keywords are in bold or italic. There are more ways to optimize your on page content but there is too much to cover in this article. I started with the basics.

Now for Off-Page Optimization also known as link building, this is one of the most important factors when it comes to your site getting ranked in Google. There are many options when building links. Generally it is best to get your site listed on high page rank pages that are relevant to your site. But that is always not so easy to do. The first link building technique I will mention is Article Submissions. Article Marketing can greatly increase your Google search exposure. You can write an article about something that is related to your site's content, and at the end of the article you can add 3 anchor texts and 3 hyperlinks that will point back to your site. You can then submit this article to article directories and when your site is accepted into the directory you will get back links from the hyperlinks in the article. When creating the anchor texts in the articles make sure you are using your targeted keywords that I mentioned earlier.

Another link building option is submitting your website to website directories or also known as search directories. There are many free ones out there that you can submit your site to. Just like the article submission, when your site is listed on a deep web directory you will get a backlink from the directory which passes "juice" onto your site. When creating the information to submit your website to directories the most important thing is choosing the right Anchor Text. Make sure when you create Anchor text you are again using your targeted keywords in it. Also make at least 5 variations of the anchor text. If Google sees your site was submitted to 500 directories all with the same anchor text this may be seen as duplicate content and then you most likely will not receive credit for the backlink.

These are just a few ways that you can increase your Google Search Engine Result Page's. There are many other ways for link building and On-Page Optimization.
source:http://www.buzzle.com/articles/get-ranked-higher-in-google-search-engine-result-pages.html

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What Link Building Services Can Do For Your Website

Gaining link popularity is essential for getting better search rankings. This phenomenon refers to the number of link that point to your website from other pages on the web. If you have various other high quality websites linking to your website then you will get SERPs to give you a higher ranking.

Link building services can help you achieve this goal. There are various link building strategies that are used in combination to create an SEO campaign tailor made for your website. Irrespective of the link building strategies used the benefits to be to reaped are many and defined.

One of the key elements of link building is the anchor text. This is the text which is hyperlinked and leads other people to come to your website from various sources. This anchor text actually plays a vital role in your website’s rankings. This is because the anchor text is usually your most important keyword phrases. Optimizing the use of anchor text can reap you great results with search engines.

When you undertake a long term link building campaign for your website you can hike your website’s Page Rank significantly. Page Rank is basically a way of measuring the importance of a website developed by Google. This concept is now being used by all other major search engines as well. The higher the number of links pointing to your website the more important your website will become in the eyes of the search engines and consequently your website will be assigned a higher Page Rank.

Effectively employed link building strategies will round in direct traffic to your website. Since the links are placed on relevant pages and are composed of popular keywords your website becomes easier to locate for people looking for exactly what you have to give.

Deep web indexing is another thing that is achieved with link building. You can have a web page that falls deep within your website indexed by search engines with the help of link building strategies. This process which would otherwise take up to three to four months can be accomplished in a much quicker time.

Similarly employing link building strategies makes it easier for search engines to index dynamic pages on your website. This is something that is otherwise very difficult to obtain.

Your website will also be receiving wider search engine coverage. Even those search engines where you have not submitted your website will begin to identify your website due to the incoming links.

In its essence link building is one of the tested and tried ways in which you can stay ahead of your competition for your targeted keywords. This is because you will have high quality incoming links point to your web pages. You will be able to find affordable SEO services online that can help you reap all the above mentioned benefits of link building.

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In the spotlight: Justin Mattison

FingerPaint Marketing in Saratoga Springs added Justin Mattison to assist with online marketing, research and analysis and, especially, search engine optimization.

Search engine optimization, often called SEO by those in the field, is the science of getting the client or their business as close to the top of a deep Web search as possible.

“The way the Internet is today, you have to fight for your ranking because 80 billion search queries are put into Google a day,” Mattison said. “You have to find out how Google is ranking and get your clients up there.”

FingerPaint Marketing, a relatively new firm founded by former Palio head Ed Mitzen, does not use formal job titles, so Mattison has none.

Mattison was previously with Mountain Media, also in Saratoga Springs, for about 10 months.

He did essentially the same thing there as search marketing manager.

Mattison also did SEO work for Bright Hub, a Troy company that recruits science and technology writers for its Web site.

The writers are paid based on how many times their articles are viewed, hence the benefits of raising their search engine profile.

Earlier, Mattison worked for Thomson Delmar Learning, now Cengage Learning, in Clifton Park.

There, he created e-mail marketing campaigns, splash pages, online surveys and Web graphics.

Mattison graduated from ITT Tech in Colonie with a degree in graphic design in 2006.

He grew up in Albany. Mattison, 27, is single and has a 6-year-old son.

He enjoys “getting outdoors,” the summer live concert season and is a videogame “junkie.”

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How to Optimize Your Internet Home Business Website Free for Search Engines

There are SEO experts who will help you to get your website search engine friendly. These people specialize in search engine optimization and they make their living helping webmasters to take advantage of the many benefits that come from search engine traffic. However, you do not have to pay for this if you follow a few basic things. Let’s take a look at a few ideas you can do to optimize your website for search engines and get free traffic to your internet home business from it.

It is important to understand that you want search engine traffic coming to your site. To get some idea about the importance of search engine traffic you should know that over half of the overall traffic on the internet is derived through search engines. You can enjoy some of this traffic once you understand what keywords people are searching for. Your goal is to rank as high as possible for very targeted words on the top search engines which are Google, Yahoo, and MSN.

Try to view your website through the eyes of the search engines. This is not hard to do if you lay your page out targeting a specific phrase and then focus on it. You do that by naming the file you build your page on after a targeted keyword phrase. You then include that phrase in the title and description of your meta tags. You also include it in your headline, and in the first paragraph of your web page article.

To add an additional emphasis you can underline, bold, and italicize your keyword phrase in the first paragraph as well. Then to avoid looking like you are spamming the page do not use that specific phrase too often. However, it is recommended to use it at the ending paragraph of your post. You can certainly use variations of the keyword phrase if it sounds natural and not forced in the conversation of the article.

Today blogging has become an important part of search engine optimization for many internet home business entrepreneurs because you can do everything that you do as a web page except it is easier. When it comes to blogs, you do not have to learn HTML code. If you know how to write, you can blog. The key thing with blogs is to be consistent and again follow proper SEO practices. Title your blog post around a keyword phrase, and then include it again in the first and last paragraphs of your blog article. If you do this you are doing a good job of letting the deep web search engines know what this blog page is about and you stand a better chance of ranking highly for it.

One additional step that you must take is bookmarking your blog article to some of the top social directories including the Digg, Technorati, and Stumbleupon. This serves not only as search engine bait but you can also get some traffic straight from the social directories as well.

If you will develop a keyword list of several hundred phrases you can then begin to target these individually in your web page and blog articles. You can also do it in other ways such as article marketing, discussion forum posts, email marketing, ezine advertising, placing classified ads, and so on. Your goal is to develop thousands of back links that are built around these targeted keyword phrases. This will give you an unbelievable amount of traffic for many years to come.

Here was some search engine optimization ideas you can do without spending any money. You just need to have some spare time to learn how to do it correctly, and then work at it on a regular basis. The long-term benefit of understanding search engine optimization, and building thousands of back to links from targeted keyword phrases, is paramount to your overall internet home business success.

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