Search engine optimization and YOU

Can SEO’s and Journalists Really Be Friends? This was the question asked by Rachelle Money at CyberJournalist.net. Because journalists often shy away from “stuffing” key words into their articles to gain online traffic, Money explains the art of using SEO’s and how journalists can use them to improve their writing.

The SEO mantra: ‘content is king’ is one shared by journalists. We’ve always believed writing to be incredibly important. The SEO wants to create great content and the journalist wants to write a good news story. Both SEO and journalist want their articles to be read by as wide a readership as possible. It’s important that they appeal to readers and generate some debate. Maybe it’s the journalist’s ego but we want our stories to cause a stir, we want people to respond to them through comment sites, forums and blogs. That means our stories need to be found on the internet in the first place, and that’s why SEO has to become our new best friend. Put simply, we can use SEO to make sure that many more people read our stories.

So, when you are compiling blog posts, updated your twitter or writing an article for publication, do you think about using keywords to reach a wider readership? If so, what are those key words, and how should a person identify them and use them correctly? The world of journalism is certainly evolving, and those not willing to change might be left in the dust. I thought this article might stimulate some dialogue, so let’s compare notes!

Nobody, journalists or SEO experts, should stuff keywords in their articles. Stuffing keywords is itself unprofessional and can turn readers away. And search engines can penalize a deep web site for keywords stuffing.

The key to any successful online public relations and marketing campaign is providing credible content. Keywords, as important as they’re, should be used sparingly and cautiously so as not to dilute the overall meaning of content may it be a blog post, press release, or news article.

As for journalists, I would say they can’t afford not to pay attention to keywords. Why? Keywords in themselves give us an insight into the search behavior of online communities. They answer the question: what kind of language do online users use to look for all sort of information, including current affairs? If journalists don’t know what online readers are interested in, then it goes without saying they’ll continue feeding the web with irrelevant content that their intended audience will never locate. And the effects of this can be devastating. There will be no advertisement revenue because no company would be willing to advertise on a low-trafficked web site.

A deep understanding by a journalist of the language online communities use can provide a very clear pointer to the kind of content online communities are interested in. Let’s say a language analysis reveals “education reforms” to be the most popular popular keywords among online communities countrywide. It would serve a journalist working for news web sites better if he/she can increase the coverage of education reform-related events because this is what readers are interested in.

Jay Byrne, a highly respected expert in online communication, has written a fabulous article on how online newspapers can benefit from the web. The article is available here:http://www.v-fluence.com/blog/453/the-death-of-print. You can also read my blog on the same here:http://vsuade.wordpress.com/2009/04/13/newspapers-must-change-to-be-viable-online/

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SEO For Dummies by Bruce Clay on Sale Now

Simi Valley, CA (PRWEB) May 6, 2009 -- Search engine optimization and Internet marketing company Bruce Clay, Inc. has partnered with the publishers of the For Dummies series to create the all-in-one guide to SEO. Bruce Clay and Susan Esparza authored "Search Engine Optimization All-in-One For Dummies", available from Amazon.com, BarnesandNoble.com and Borders.com and coming soon to bookstores nationwide.

SEO All-In-One For Dummies

The world-famous For Dummies publications selected Bruce Clay, Inc., a well-known and reputable SEO company, to create their all-in-one SEO For Dummies desk reference. The For Dummies series is part of the John Wiley & Sons stable of educational and reference books.

"We're pleased that For Dummies Publications recognized our SEO expertise and asked us to write an all-in-one desk reference guide for SEO," said Bruce Clay, president of Bruce Clay, Inc. "Our many years of training and our long-standing policy of using our Web site as a source of well-written and free SEO information made us uniquely qualified to write the all-in-one SEO desk reference."

The "Search Engine Optimization All-in-One Desk Reference For Dummies" packs 10 books of top-notch Internet marketing know-how into 746 pages. Seven books focus on the ins and outs of search engine optimization while three more tackle Web analytics, pay-per-click (PPC) management and social media concerns. It includes books on keywords, content management, linking, international SEO and more. The all-in-one desk reference is intended for those wishing to do search engine optimization themselves, providing many search engine marketing tips and hints necessary to optimize and operate in today's competitive online market. The book is available online for under $30 and includes a $25 Adwords coupon, making it a great value for beginning Web marketers.

About Bruce Clay, Inc.

Bruce Clay, Inc. was founded in 1996, providing SEO optimization services, consulting, pay per click (PPC) management, SEO training and diagnostic tools. Along with offering high-quality search engine marketing services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Deep Web Search Engine Relationship Chart® and presenting a certification program to promote ethical practices. Today the company serves the U.S. with offices in California and New York, and internationally through offices in Europe, Australia, South Africa and Japan.

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Trust, TIG Global Partner On Web Services, Online Marketing

Chevy Chase, MD and Frankfurt, Germany – May 7, 2009 – In Trust International’s continuing effort to maximize online revenue for hospitality clients, the company has formed a strategic partnership with TIG Global to enrich Trust’s Web|Direct product offering with TIG Global’s comprehensive Internet marketing services for hotels worldwide.

TIG Global provides custom e-marketing strategies for each of its clients and works closely with them to analyze results and continuously tweak their marketing plans for optimum return on investment.

“Consumers have increased their reliance on the Internet for travel research and bookings, so it is critical that a hotel’s Web site and online marketing plan provide unrivaled visual appeal, technology, and user functionality to capture maximum revenue,” said Richard Wiegmann, COO & Managing Director, Trust International. “With their proven record and custom approach, we are confident that TIG Global is best suited to meet our hotel clients’ unique business needs and increase their online bookings.”

TIG Global delivers conversion-focused, custom Web site design, hosting, and maintenance to the hospitality and travel industry. They also offer a comprehensive package of interactive marketing services that can be tailored to focus on a hotel’s domestic or global target markets.

Key features of TIG Global’s services include:

• Search Engine Optimization - prominently places the client at the top of the search engines for direct visibility.

• Paid Search Marketing - captures traffic and directly delivers it to landing pages for conversion.

• Strategic Linking and Online Advertising - delivers pre-qualified leads from a global base of media partners.

• E-mail Marketing - communicates promotions to a list of interested customers to establish relationships and strengthen consumer loyalty.

“We’re excited to have the opportunity to enrich Trust’s Deep Web|Direct and their powerful Internet booking engine technology Trust|Booker 2.0 with our tailor-made emarketing services to ultimately increase hotels’ online bookings and revenue,” said Fred Malek, TIG Global CEO and Co-founder. “We’re pleased to add Trust’s prestigious hotel clients to our extensive portfolio of clients worldwide who benefit from an enhanced online presence and functionality.”

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VABION LLC Enters Social Media Arena

Richmond, VA, May 09, 2009 --(PR.com)-- VABION LLC (VABION) announced today that the company has developed strategic capabilities in community-based website management, social media content, sales and marketing. As a demonstration of its new direction, the company has launched the Web 2.0 solution, www.ThinkFastMoveFaster.com in a joint venture with Aqua Blue Marketing, Inc. The new strategy will allow VABION to expand its client base to include companies in the fitness, health and related industries. The company plans to attract new revenue streams by showcasing new products and services of interest to its members, who are college students and young professionals in the 20 to 35 year-old demographic. Atlanta-based Aqua Blue Marketing, an interactive website development and design company, also consulted on the company’s strategic positioning.

“Building online communities with outstanding, rich content will leverage the company’s background and capabilities in technology, science, and product development,” said Dr. Susan Hardwicke, CEO and chief scientist at VABION. Dr. Hardwicke has an extensive background in combining technology with technical content, databases, and applications. She previously founded Edutest.com, the first online educational testing solution, which is now owned by Plato Learning, Inc.

The company is showcasing its new strategy with the launch of the online community www.ThinkFastMoveFaster.com. The site will combine a comprehensive events calendar and author- and user-generated content, and will interface with Facebook and Twitter social networking sites. “VABION has a very high revenue potential with this new platform and has developed a user following even before launch,” said Alexa Ellis, Creative Director of Aqua Blue Marketing. “Web 2.0 enables them to grow their business and to partner with companies of all sizes, instead of competing for market share,” she added.

About Aqua Blue Marketing, Inc.

Aqua Blue Marketing, Inc. is an Atlanta, GA- based interactive website development and design company. The company specializes in creating custom, community-based websites and then supporting the clients’ implementation through their marketing strategies to ensure success. Aqua Blue Marketing excels in graphic design, corporate identity creation, marketing materials, and magazine layout. Aqua Blue Marketing provides a seamless integration with companies during their projects to design and implement social media (Blogs, Facebook, LinkedIn, Twitter, MySpace), SEO (Search Engine Optimization), SEM (Search Engine Marketing), and traditional marketing techniques.

About VABION LLC

VABION LLC is a Virginia-based company that improves health and fitness through social media content and innovative nutraceutical products. Susan Hardwicke, Ph.D., founded the company in 2006 to develop products based on her own deep web research on RNA and other energy supplements. The Company's products are distributed through vitamin retail stores, chain drug stores, specialty stores, gyms, convenience stores, online supplement stores, and its e-commerce website. Additional information is available at www.DieselStix.com and www.vabion.com.

For more information, contact:
Jason Yu
jason.yu@vabion.com
1145 Gaskins Rd. Suite 101
Richmond, VA 23238
(804) 308 1956

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Importance Of Web Directory Submissions

The importance of directory submission is exposed from the fact of online promotion and optimization. A directory submission increases the number of back links to your site. While there are many ways to get back links such as making reciprocal links among other websites or writing comments on other peoples post, submitting your website to directories is the most effective among all above seo strategies. Directories provide a one linking method which the best seo tool to upgrade a particular site.

How does directory websites works?
Moreover making inbound links for its own and offering good content, web directory even get its ranking from some quality reciprocal links that submitters place back to the directory.

Other functions include sharing of traffic. Some high competitive keywords are too prominent and hard to fight in search engines making new web developers hard to get visitors or traffic the economical technique. So, in such circumstances directories works superiorly by directing your targeted audience to your website, even when your website lies way back in search engine result pages. A directory submission acquires traffic from your content which you have listed in it and the guests may also stopover your website from the URL queued in the directory.

It is the ultimate approach to get recognition for your site; you can merely submit your site link to the directories. These directories in return link your website in a precise category depending upon the type of product and services you are offering. Here, sites are listed according to the categories and subcategories that will make it simpler for the client to hunt for a picky type of website that he is seeking. Additionally, your website necessitates good content, keyword placements and effectual marketing efforts to make your website achieve esteem and traffic.

Through directory submissions seo technique your site is uncovered to numerous number of clients and are not merely accessible through search engines. As the number of visitors grows to your site the directories place your website higher in the group.

Websites with lesser number of back links are forever given low page ranks by the deep web search engines, so links from directories is very important for the websites rank. Directory submission is a technique of promoting the websites for the search engines. Nowadays, there are many directories existing and you should select intelligently that are greatly effective and trustworthy.

Boost up real traffic and sales by submitting your website to WorldWebAtlas.com , a SEO Friendly Web Directory and Human Edited Web Directory with comprehensive categories and sub categories.

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3 Ways To Quickly Build A Link Campaign

A website is a necessary marketing tool for businesses today. If you want your website to be an active sales and marketing tool for you, you will need a strategy to get your web site in front of your target market. Implementing an effective linking strategy will take your website a long way in becoming an effective sales tool. Discover some linking strategies that have great results implemented properly.

1. Commenting On Other Blogger’s Blogs

Commenting on other blogs is a great way to get links back to your site. Most blogs will allow you to put anchor text for the link back to your blog as well. In order to get the best benefit from this method, you will need to find a blog that will send back link juice to your web site (a blog that doesn’t use a nofollow tag in the link). You can search the Internet for blogs that dofollow to find them. Search for and comment on blogs that are in the same niche that your web site is in, and you will also be strengthening your branding as well.

In order to get your comments published on the blog, you need to provide some value in your comments. The easiest way to do that is to give your opinion on the post, or add another perspective. Comments like “nice post” don’t add anything and will usually just get deleted, thus wasting your time.

2. Posting In Forums

Posting in forums is another way to get great links back to your web site. Many forums allow you to create a signature file as part of your account info. This signature file is added to the end of your posts, and will usually allow you to put a link or 2 in the signature. You don’t want to put more than 2-3 links in your signature file because many forums will think you are link spamming and may either disable your account.

As with commenting on other people’s blogs, you will want to add value to the forum with your posts. You can add value by asking a question, or answering a question. To get the most value out of your signature file, use your best keyword phrase in the anchor text to link back to your website.

3. Join Related Communities on Ning

Ning is a huge community where you can actually create your own social network. There are over 1 million social networks on Ning, so you will find something in your targeted area. When you join a Ning community, you get your own page where you can place a link back to your own web site. Links that are from sites that are related to yours in content are much more valuable than links from generic sites. The more communities you join, the more links you can point back to your own deep web site. You can also create links with keywords in the anchor text which will help you with your search engine rankings for those keywords.

When you are creating a linking strategy, start with the easy ways to get links pointing back to your website. When linking, use techniques that will help you in your Search Engine Optimization as well, to send targeted traffic to your website. There are other linking strategies that create targeted traffic to your web site that should be incorporated as an overall marketing campaign.

Learn how to not only get links back to your website, but links that send traffic to your website as well as link popularity. To create a powerful articles for your article marketing strategy go to this article writing service.

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E-Quipped: Search engine marketing drives Web site traffic

"Build it and they will come" might have worked for Kevin Costner and James Earl Jones in the movie classic "Field of Dreams," but chances are it won't work for your Web site.

SEO (Search Engine Optimization) can boost your rankings, drive more traffic to your Web site, and provide you with coveted Google love. But before you go out and hire an expert, there are a few do-it-yourself strategies you can put in place if you take the time to understand the dynamics of SEO.

For this, I need to bring in Jim Carlson, the TMA+Peritus director of SEO, SEM (Search Engine Marketing) and SMO (Social Media Optimization), to give you a few tips on how to implement a search strategy for your site.

First off, start with your analytics package, know thy visitor and establish a baseline. How many visitors does your site receive on average? What is the mix of your current visitors -- are they direct load, do they come from referring sites or search engines? This is important because improved SEO will increase both search volume percentages and overall hits to the site. Also, check what keywords your customers and prospects are currently using to find you.

Second, search thyself on Google, Yahoo and MSN. Make sure you can find yourself -- so to speak -- by your brand name, by your industry type and service, and by location. You need to be visible on these search engines in order to be relevant.

Step three, work on your Web site content. If you're using too much industry jargon, you might be penalizing yourself. Web text needs to be written as your customer would describe your business -- after all, that's how they'll deep web search for you. Then compare your copy to the keywords from the analytic stage. Keep expanding your content; this helps establish consumer confidence and search engine exposure. Next, update the content on your site regularly; search engines reward fresh content, which is why blogs, news items and seasonal updates are so important.

Now, here are two final tricks. Make certain your prospects can contact you from every page on your site. This will allow them to contact you easily, but more importantly, this will go a long way in determining location-based searches. Finally, your meta tags (title, description and keywords) need to match your content. People tend to "stuff" keywords in these locations, but if the keywords do not reflect the content, search engines will ignore them. Worse yet, they could actually penalize you for SPAMing the engines.

As Burt Lancaster said in "Field of Dreams," "Is there enough magic in the moonlight out there to make this dream come true?" The answer is yes, you can make your search dreams come true, but it's not magic -- it's actually quite scientific.

Next Sunday's E-Quipped: PR 101.

Tom Marks is president and managing partner of TMA+Peritus: A Strategic Interaction Agency. Jim Carlson is the agency's director of SEO, SEM and SMO and helps Tom understand algorithms, bits and bytes. Find them online at www.tmaperitus.com or offline in their offices in Wausau and Madison.

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Online marketing, SEO shouldn't be left to 'amateurs'

The reality is that most startups won't succeed, but with failure comes knowledge and the co-founder of one failed startup says online marketing is one of the most important things for a website - if it's done correctly.

Mark Goldenson was the co-founder of PlayCafe, an internet TV network for games which failed when the site was unable to reach enough users. In a column for VentureBeat, Goldenson assessed what went wrong and what went right for the site and says marketing was the main failure of the startup.

Goldenson says that the company's efforts to using search engine optimization (SEO) and search engine marketing (SEM) weren't "terrible," but says that online marketing requires more professional help.


"Like creating content, I no longer think marketing is something smart novices can figure out part-time," he wrote. "As the deep web gets super-saturated, marketing is the difference-maker, and it's too deep a skill to leave to amateurs."

Search engine optimization has become something everyone with a presence on the web is starting to consider as the online landscape becomes littered with sites. A recent report from Internet Retailer found that 55.3 percent of respondents said they plan on increasing their search engine optimization (SEO) spending in 2009 while only 24.2 percent said they plan to increase paid search.

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Health Authorities Use Web 2.0, Social Networking Facebook, Widgets For Swine Flu

By Herb Brandon
Israel News Agency

Jerusalem ---- May 2, 2009 ...... World health authorities are now using Facebook, Twitter and YouTube to inform millions worldwide on the lethal threat of the Swine Flu virus.

On Facebook, a room entitled Swine Flu - Influenza A (H1N1) - Facts News Updates Widgets, was created just hours ago and is now reaching thousands from New York, Montreal and Mexico City to London, Paris and Tokyo.

This Facebook forum contains the latest news updates from the Center of Disease Control CDC and the World Health Organization. This interactive room provides a comfort zone for Facebook users to share information, concerns and provide support for those affected.

The Facebook room's introduction states: "With correct, accurate information we have nothing to fear. Without fear, we will continue to live our lives normally and not create an economic disaster. It is not Swine Flu that we should fear. It is our ignorance and reaction to it which that we need to address and move forward in a healthy and positive manner!"

Swine Flu or Influenza A (also called hog flu and pig flu) refers to influenza caused by any strain of the influenza virus endemic in pigs (swine). Strains endemic in swine are called swine influenza virus (SIV).

Swine flu is common in swine in the midwestern United States (and occasionally in other states), Mexico, Canada, South America, Europe (including the United Kingdom, Sweden, and Italy), Kenya, China, Japan, Taiwan, and other parts of eastern Asia.

Swine flu is rare in humans. People who work with swine, especially people with intense exposures, are at risk of catching swine influenza if the swine carry a strain able to infect humans.

The 2009 flu outbreak in humans that is widely known as "swine flu" is due to a new strain of influenza A virus subtype H1N1 that derives by reassortment from one strain of human influenza virus, one strain of avian influenza virus, and two separate strains of swine influenza virus.

The Centers for Disease Control and Prevention, World Health Organization and government officials state that there are 16 confirmed deaths in Mexico and one confirmed in US, a toddler from Mexico who died in Texas.

Over 653 have been diagnosed as having Swine Flu with: 397 in Mexico; 161 in the US, 51 in Canada; 13 in both Spain and Britain; four each in Germany and New Zealand; two each in Israel and France; one each in Switzerland, Austria, South Korea, China, Denmark and the Netherlands.

A Mexican tourist visiting Hong Kong becomes Asia's first confirmed case. About 300 people were quarantined at a hotel where the tourists stayed.

A recent survey from Nielsen Online put swine flu at 2% of all Twitter conversations, making it an even bigger topic than British singing star Susan Boyle.

Public health experts say the Internet can be an important source of information on the H1N1 virus, but you need to know who's at the helm. "In the current swine flu situation, some [sources] are alarmist, where others present a more balanced picture of concern," says Dr. Robert Kim-Farley, director of communicable disease control and prevention for the Los Angeles County Department of Health Services and a professor of epidemiology at the UCLA School of Public Health.

One of these sources is Feedzilla.

"Feedzilla has created Internet software that is now being used to save lives through disseminating reliable, real time, 24/7 information," says Joel Leyden, an Internet crisis communications public relations, marketing and SEO (search engine optimization) pioneer who created the Facebook Swine Flu forum support group.

"Using information from WHO, CDC and reliable news organizations, Feedzilla answers such questions as how can I protect myself and others? What can I do to prevent spreading swine flu? Where did the latest outbreaks occur? Feedzilla provides answers to all urgent questions related to the threatening pandemic of "Swine Flu", where time is of the essence and action needs to be taken immediately.

Feedzilla main focus is on the prevention and containment of Swine Flu. The specific widget they offer to Websites on swine-flu contains pertinent information regarding your country of residence or travel-destination. An interactive world-map that allows the user to access this information by just one click to any point on the map. Graphics are supplied by D-LABS. Most importantly, Feedzilla does not rely on information generated by various deep web search engines but provides its users with updated content handpicked by 30 globally located editors."

The above news content was edited and SEO optimized in Israel for the Internet by the Leyden Communications Internet Marketing SEO Group - Israel, London, New York.

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Kirk Communications Selected to Design Website for Earth Expert Thermonexus Advanced GeoEnergy Systems

Kirk Communications (www.kirkcommunications.com), a leading global provider of integrated marketing solutions, today announced that it has been selected to design the Website for New Hampshire-based Thermonexus, LLC, a provider of advanced GeoEnergy systems. Kirk Communications was chosen because of its experience in Web development and its successful track record implementing Search Engine Optimization (SEO) programs worldwide.

Portsmouth, NH (PRWEB) May 2, 2009 -- Kirk Communications (www.kirkcommunications.com), a leading global provider of integrated marketing solutions, today announced that it has been selected to design the Website for New Hampshire-based Thermonexus, LLC, a provider of advanced GeoEnergy systems. Kirk Communications was chosen because of its experience in Web development and its successful track record implementing Search Engine Optimization (SEO) programs worldwide.

Thermonexus provides products and solutions to connect homes, offices, schools or hospitals to renewable, clean thermal energy from the earth. GeoEnergy is the most immediately available renewable energy, but unlike wind or solar, it is available onsite. Thermonexus helps its customers make a direct, immediate and measurable impact on energy consumption and climate change and the company's new Website showcases it expertise in the field.

Thermonexus wanted to better demonstrate its ability to collaborate with HVAC contractors to optimize the thermal connection of a closed loop heating and cooling system. It was imperative to the company that its mission be better explained online.

"We have identified a need for our expertise in the heating and cooling market and we know that featuring that expertise online will help us win business opportunities," said Susanna M. Maher, managing member, Thermonexus. "Kirk Communications helped us position Thermonexus exactly where we need to be to promote our side of that collaborative business model and ultimately reach our intended market," said Maher.

A key product offering from Thermonexus is a new heat exchanger technology, HPGX. The increased efficiency provided by HPGX now enables geothermal technology to be utilized in metropolitan areas where the demands for interior climate control are the greatest. "This system accomplishes two very important goals," according to Kevin Maher, the firm's technology expert. "It provides increased heat transfer while protecting ground water resources." Thermonexus is marketing and deploying this technology throughout New England. The company's new website highlights importance of renewable energy sources, like geothermal, as the world combats global warming.

About Thermonexus, LLC
Based in Windham, NH, Thermonexus, LLC is advancing the adoption of GeoEnergy by providing expert resources to the HVAC community and by offering a high performance ground exchanger technology to realize the potential of clean, thermal energy from the earth. You can make a direct, immediate, and measurable impact on energy consumption and climate change. Please visit us on the deep Web at www.thermonexus.com.

About Kirk Communications
With offices in Portsmouth, N.H. and New Delhi, India, Kirk Communications is a global provider of integrated marketing solutions that include public relations, graphic design and interactive services including advanced 2D and 3D animation, website development and e-marketing. Our philosophy is based on a focused commitment to strategic and tactical corporate communications that is shared with clients across a broad range of vertical markets including technology, financial services and healthcare. Kirk Communications offers a suite of state-of-the-art Search Engine Optimization (SEO) and Pay per Click (PPC) analytics, that, in conjunction with innovative message formation, helps our customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients CipherOptics, IDG, Sagamore Systems, ITelagen, SeaNet Technologies and Animetrics. For more information, please visit us on the Web at www.kirkcommunications.com.

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Get Ranked Higher in Google Search Engine Result Pages

Today Google is one of the most used search engines for searches today, I will provide a list of thing that you can do to increase your site search results for a targeted keyword.. Using these tips will not only increase your results with Google but will help with other Search Engines such as Yahoo & MSN. Before you start to promote your site over the internet, it is best to first find out what search term or also known as "keyword" that you want to use to build your campaign. It should be a keyword that is related to your site and one that is actually being searched for. A great keyword research tool that you can use is Google Keyword Tool. Using this tool you can type in a keyword manually or let Google analyze your site by typing in your site address. It will return all the keywords that are found on your site and you can filter the results by search volume and competition.

Once you choose your keyword or keywords you will want to implement this in your site which is known as On-Page Optimization. Ensure that your keywords Meta tag reflect that your keywords are included; the keyword should be in your Title or at least a variation. Also in your site content it is best to have this keyword in your content in the right places but don't keywords stuff your site where it may look unnatural. When a keyword accounts for 10% of the entire page content this is too much. When using keywords in your site, Search Engines will pick up if the keywords are in bold or italic. There are more ways to optimize your on page content but there is too much to cover in this article. I started with the basics.

Now for Off-Page Optimization also known as link building, this is one of the most important factors when it comes to your site getting ranked in Google. There are many options when building links. Generally it is best to get your site listed on high page rank pages that are relevant to your site. But that is always not so easy to do. The first link building technique I will mention is Article Submissions. Article Marketing can greatly increase your Google search exposure. You can write an article about something that is related to your site's content, and at the end of the article you can add 3 anchor texts and 3 hyperlinks that will point back to your site. You can then submit this article to article directories and when your site is accepted into the directory you will get back links from the hyperlinks in the article. When creating the anchor texts in the articles make sure you are using your targeted keywords that I mentioned earlier.

Another link building option is submitting your website to website directories or also known as search directories. There are many free ones out there that you can submit your site to. Just like the article submission, when your site is listed on a deep web directory you will get a backlink from the directory which passes "juice" onto your site. When creating the information to submit your website to directories the most important thing is choosing the right Anchor Text. Make sure when you create Anchor text you are again using your targeted keywords in it. Also make at least 5 variations of the anchor text. If Google sees your site was submitted to 500 directories all with the same anchor text this may be seen as duplicate content and then you most likely will not receive credit for the backlink.

These are just a few ways that you can increase your Google Search Engine Result Page's. There are many other ways for link building and On-Page Optimization.
source:http://www.buzzle.com/articles/get-ranked-higher-in-google-search-engine-result-pages.html

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What Link Building Services Can Do For Your Website

Gaining link popularity is essential for getting better search rankings. This phenomenon refers to the number of link that point to your website from other pages on the web. If you have various other high quality websites linking to your website then you will get SERPs to give you a higher ranking.

Link building services can help you achieve this goal. There are various link building strategies that are used in combination to create an SEO campaign tailor made for your website. Irrespective of the link building strategies used the benefits to be to reaped are many and defined.

One of the key elements of link building is the anchor text. This is the text which is hyperlinked and leads other people to come to your website from various sources. This anchor text actually plays a vital role in your website’s rankings. This is because the anchor text is usually your most important keyword phrases. Optimizing the use of anchor text can reap you great results with search engines.

When you undertake a long term link building campaign for your website you can hike your website’s Page Rank significantly. Page Rank is basically a way of measuring the importance of a website developed by Google. This concept is now being used by all other major search engines as well. The higher the number of links pointing to your website the more important your website will become in the eyes of the search engines and consequently your website will be assigned a higher Page Rank.

Effectively employed link building strategies will round in direct traffic to your website. Since the links are placed on relevant pages and are composed of popular keywords your website becomes easier to locate for people looking for exactly what you have to give.

Deep web indexing is another thing that is achieved with link building. You can have a web page that falls deep within your website indexed by search engines with the help of link building strategies. This process which would otherwise take up to three to four months can be accomplished in a much quicker time.

Similarly employing link building strategies makes it easier for search engines to index dynamic pages on your website. This is something that is otherwise very difficult to obtain.

Your website will also be receiving wider search engine coverage. Even those search engines where you have not submitted your website will begin to identify your website due to the incoming links.

In its essence link building is one of the tested and tried ways in which you can stay ahead of your competition for your targeted keywords. This is because you will have high quality incoming links point to your web pages. You will be able to find affordable SEO services online that can help you reap all the above mentioned benefits of link building.

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In the spotlight: Justin Mattison

FingerPaint Marketing in Saratoga Springs added Justin Mattison to assist with online marketing, research and analysis and, especially, search engine optimization.

Search engine optimization, often called SEO by those in the field, is the science of getting the client or their business as close to the top of a deep Web search as possible.

“The way the Internet is today, you have to fight for your ranking because 80 billion search queries are put into Google a day,” Mattison said. “You have to find out how Google is ranking and get your clients up there.”

FingerPaint Marketing, a relatively new firm founded by former Palio head Ed Mitzen, does not use formal job titles, so Mattison has none.

Mattison was previously with Mountain Media, also in Saratoga Springs, for about 10 months.

He did essentially the same thing there as search marketing manager.

Mattison also did SEO work for Bright Hub, a Troy company that recruits science and technology writers for its Web site.

The writers are paid based on how many times their articles are viewed, hence the benefits of raising their search engine profile.

Earlier, Mattison worked for Thomson Delmar Learning, now Cengage Learning, in Clifton Park.

There, he created e-mail marketing campaigns, splash pages, online surveys and Web graphics.

Mattison graduated from ITT Tech in Colonie with a degree in graphic design in 2006.

He grew up in Albany. Mattison, 27, is single and has a 6-year-old son.

He enjoys “getting outdoors,” the summer live concert season and is a videogame “junkie.”

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How to Optimize Your Internet Home Business Website Free for Search Engines

There are SEO experts who will help you to get your website search engine friendly. These people specialize in search engine optimization and they make their living helping webmasters to take advantage of the many benefits that come from search engine traffic. However, you do not have to pay for this if you follow a few basic things. Let’s take a look at a few ideas you can do to optimize your website for search engines and get free traffic to your internet home business from it.

It is important to understand that you want search engine traffic coming to your site. To get some idea about the importance of search engine traffic you should know that over half of the overall traffic on the internet is derived through search engines. You can enjoy some of this traffic once you understand what keywords people are searching for. Your goal is to rank as high as possible for very targeted words on the top search engines which are Google, Yahoo, and MSN.

Try to view your website through the eyes of the search engines. This is not hard to do if you lay your page out targeting a specific phrase and then focus on it. You do that by naming the file you build your page on after a targeted keyword phrase. You then include that phrase in the title and description of your meta tags. You also include it in your headline, and in the first paragraph of your web page article.

To add an additional emphasis you can underline, bold, and italicize your keyword phrase in the first paragraph as well. Then to avoid looking like you are spamming the page do not use that specific phrase too often. However, it is recommended to use it at the ending paragraph of your post. You can certainly use variations of the keyword phrase if it sounds natural and not forced in the conversation of the article.

Today blogging has become an important part of search engine optimization for many internet home business entrepreneurs because you can do everything that you do as a web page except it is easier. When it comes to blogs, you do not have to learn HTML code. If you know how to write, you can blog. The key thing with blogs is to be consistent and again follow proper SEO practices. Title your blog post around a keyword phrase, and then include it again in the first and last paragraphs of your blog article. If you do this you are doing a good job of letting the deep web search engines know what this blog page is about and you stand a better chance of ranking highly for it.

One additional step that you must take is bookmarking your blog article to some of the top social directories including the Digg, Technorati, and Stumbleupon. This serves not only as search engine bait but you can also get some traffic straight from the social directories as well.

If you will develop a keyword list of several hundred phrases you can then begin to target these individually in your web page and blog articles. You can also do it in other ways such as article marketing, discussion forum posts, email marketing, ezine advertising, placing classified ads, and so on. Your goal is to develop thousands of back links that are built around these targeted keyword phrases. This will give you an unbelievable amount of traffic for many years to come.

Here was some search engine optimization ideas you can do without spending any money. You just need to have some spare time to learn how to do it correctly, and then work at it on a regular basis. The long-term benefit of understanding search engine optimization, and building thousands of back to links from targeted keyword phrases, is paramount to your overall internet home business success.

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Search Engine Optimization (SEO) Articles - Who Actually Benefits?

Increase Visibility, a leader in the field of search engine optimization and marketing has reviewed a large number of search engine optimization advice articles and has discovered the authors usually receive more benefits than the readers. The typical SEO/SEM article for a given topic provides the same information found in numerous other articles. Many of the authors are seeking to take advantage of link building opportunities for their website and are not offering something of value to the reader.

Laguna Niguel, CA (PRWEB) April 25, 2009 -- Increase Visibility, an award winning search engine optimization and marketing company has reviewed a large number of internet based search engine optimization articles and has discovered that the writers of the articles often benefit more than the readers. A majority of the SEO/SEM articles basically offer the same information and new insights are not provided to the reader. Many of the authors are trying to benefit from the links they placed in their articles that point to their website. This is fine, as long as they offer something of value to the reader.

Some SEO experts actually do provide useful information that cannot be found all over the Internet and they should be commended. However, the majority of the articles simply provide the fundamentals of the topic being examined whether its link building, keyword density, meta tags, optimized web pages, search engine rankings, directories etc. Unfortunately, internet business owners often attempt to build their website and bring in traffic based on the information presented in basic SEO articles. This strategy often leads to failure or mediocre results.

By cranking out numerous link containing SEO articles and placing them at popular information websites, authors are typically attempting to increase their link count for search engine ranking purposes and thus content is not the main priority. Ordinary articles are also prevalent since a lot of the writers simply are not experts on the subject. In addition, many search engine optimization experts are simply not going to offer the public their unique, highly successful analytical strategies. They're concerned about loosing their competitive advantages and diluting the power of their tactics.

Professionals, with proven results, spend much of their time performing tasks such as multivariate testing, link building studies, search engine page ranking analysis, performance analysis and evaluating their client's competition. Effective search engine optimization, particularity for highly competitive keywords, usually consists of over sixty percent research and includes a large amount of time spent analyzing data.

In order for website owners to be successful, it's simply not prudent to base SEO strategies on a collection of articles regarding keywords, meta tags, optimized deep web pages etc. By utilizing insightful tactics that go beyond the basic tips found in Internet based search engine optimization articles website owners will be able to increase their search engine placement.

Currently, Increase Visibility is offering a free website analysis. Upon completion of a simple website analysis form, website owners will receive at no obligation, a thorough website evaluation. For internet business owners not satisfied with their current search engine ranking, the report provides an insight into what the search engines see when evaluating their website.

Increase Visibility has been ranked #1 or #2 for SEO firms from August 2008 - April of 2009 by the prestigious TopSEOs.com. The rankings are based primarily on client satisfaction and return on investment. The firm has also been honored by being placed in the top 3 in PromotionWorld's Readers' Choice Awards for the best Search Engine Marketing (SEM) companies.

Increase Visibility is a leader in the search engine marketing services industry. The firm provides organic search engine optimization, pay per click management, reputation management, press releases and social media optimization services. Increase Visibility offers search engine marketing plans to fit small, medium and large marketing budgets. Visit the Increase Visibility blog for search engine optimization tips and internet marketing information.

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A Few Ideas On Internet Marketing

Promoting your small business on the internet is crucial in today’s world.. The entrepreneur who ignores this gold mine of potential opportunity does so at his or her own peril. There is too much to be gained through marketing on the internet, and little to be lost. If you company is internet based to begin with, this is a no-brainer, of course. But things are rapidly changing on the Web, and those marketing strategies that worked a few years ago may not work as well today. Here are a few things you can do to expose your business to potential new customers that work today, but may not in a few years.

SEO. Search engine optimization. For the internet entrepreneur who wants their website to be a success, this is the first step toward ensuring that success. Unless you have unlimited funds with which to advertise your product, this is a step you cannot afford to skip. Optimizing your website is the equivalent of building your brick-and-mortar store in a major shopping district as opposed to halfway down a dirt road with an old rusty sign pointing in the other direction. Its importance cannot be overstated. There are many facets to SEO, and not enough room in this article to get into them. Fortunately, few topics have been as exhaustively written about. Do a Google search of your own, and you will find plenty to read.

Pay Per Click. This is another fine way to get your internet business off and running. This service is offered by Google, Yahoo!, and MSN, to name a few. With Google AdWords, you’re going to have the most potential traffic, but you may also have the most competition for the best keywords. What does this mean? Well, AdWords (and the others) work by letting you create an advertisement (usually a headline and a couple of sentences). You then must choose the keywords that will activate your ad. Then you place a bid on how much you’re willing to pay per click of your ad, depending on each keyword. It all sounds a lot more confusing than it is. The benefit of this type of advertising (as opposed to, say, banner advertising), is you only pay when you have been ensured of a visitor. Of course, what you do with that visitor is up to you and your own marketing skills.

Articles and inbound links. Next to SEO, this is the most powerful section of strategy for the up and coming internet business owner. In order to move up in the search engine rankings, you must have incoming links (backlinks, as they’re called in the SEO world). When the deep web search engines see a website with a lot of natural inbound links, they begin to see the website as an authority on whatever subject the site is about. Thus, the site’s ranking begins to improve. There are many ways to go about getting backlinks, but one of the best ways is through writing articles. There are article “farms” on the internet, which host your articles for free and then sell them or give them away to other website owners, who are hungry for content. This benefits you because at the end of the article you will have included your name and a link to your website. Every time someone grabs your article to put on their website, you get another important link.

There are a million successful strategies for marketing on the internet, but these are the three building blocks. Go and research them, and your business will be the better for it.

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Tanking Internet Marketing Efforts the Result of Inhouse Inexperience & Scope Creep; Creative Agency Ignites Solution with Conversion-Focused eCampaig

A Western New York agency has stepped up to the plate to deliver a much needed service in these tight times. The combination and frequency in which they deliver their eCampaigns is what truly makes their clients shine and excel online. Blazing a trail into the fast paced internet world is no easy task. Most businesses lack the manpower, knowhow, and resources to benefit from it - so they're calling IC9design.

Rochester, NY (PRWEB) April 26, 2009 -- Combining a variety of web deployed strategies to increase business exposure and showcase businesses as experts in their fields is what sets IC9design apart from other internet marketing agencies. Search engine optimization (SEO), pay-per-click (PPC) management, affiliate marketing, link building, social media optimization (SMO), targeted press release writing and distribution, white papers, eNewsletters, and microsites are selected and combined to deploy a conversion-based eCampaign. Each delivery method is enforced by the next, providing funnels that focus on converting standard web traffic to solid leads.

So how does this type of eCampaign work? We asked owner and creative director of IC9design, Ian Caspersson, for an explanation and here's what he said...

"The internet moves at a pace we can't even fathom. If a mother of two is looking for a pilates class do you think they pull out the phone book? Yeah, we know they don't. They're going to search for it online or call or text a friend. And, if they have their Blackberry, or iPhone, they won't hesitate to find it. And guess what, if you own a gym that offers pilates classes, you better be on their list of search results or you lose.

"Businesses are beginning to truly understand the power of the internet and they now want their website to do something more than just sit out in cyberspace. So we ask "What do you want your site to do?" Their answer is the catalyst that allows us to turn their website into a marketing machine. Our focus is on conversions, we must get visitors to take an action.

"So, using our earlier example, we would pull together an integrated eCampaign that includes health food stores, women's clubs, doctors, community sporting events, and mothers. Then we write and deliver press releases each month to these avenues and to local blogs, newspapers, bulletins, and social media (twitter, facebook, linkedin, etc.). Each delivery would tie back to a deep web search optimized microsite. The focus of the microsite is on the pilates classes and provides health, nutrition, and physical fitness information. A link to sign up for one free class converts a visitor to a solid lead. A link to sign up for your monthly eNewsletter is perfect for informing prospects and current clients about special offers, news, and events.

"So you have a complete solution that informs, converts, and provides constant contact with your clients. The perfect internet marketing solution just came full circle. Results improve over time. Businesses gain a handful of new clients in the first couple of months, but as we improve and fine tune each eCampaign, they start seeing consistent growth, ROI, and positive recognition in their community and industry."

If you would like more information about this topic, or to schedule an interview with Ian Caspersson, please call Ian directly at 585-662-8889 or visit www.ic9design.com.

About IC9design:
IC9design is driven by its founder, Ian Caspersson. Mr. Caspersson holds a number of design awards, degrees, and certifications. He has channeled his creativity into the evolution of IC9design as a powerhouse of design-based solutions for any print, emedia, marketing, advertising, or web project that comes across our desks.

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Aggressive Internet Marketing Can Happen

Aggressive internet marketing means full-blown marketing and promotions that exceed any business persons expectations. A business needs fierce internet marketing. No more, no less. But to make it low cost? Is that even possible? How can something so aggressive be affordable?

Luckily, you can avail of inexpensive aggressive internet marketing if you just look hard and good enough. Be keen and alert and know what’s going on in the online industry. The following questions will help you discern if your chosen internet site to do the marketing fits the bill.

1. Does the company offer free website design?

Even if you know your HTML, it is still more advisable if a professional team does it for you. Some internet marketing sites offer free web design to make sure that your site’s needs are met. It’s a must that marketing is integrated to the web design. If the company requires you to pay more than fifty bucks for the web design, then so much for straight-forward internet marketing! Look somewhere else!

2. How many keywords does your web site cater to?

Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.

3. How search engine-compatible is your website?

Internet marketing is coined “aggressive” only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them. Find out if your internet marketing site is expert on search engine optimization.

4. Do you know your competitors?

Affordable aggressive internet marketing pushes your business forward by taking note of your competitors. Analysis and evaluation of the competition is mandatory to figure out your shortcomings and advantages over them. If this feature is excluded from your internet marketing plan, you’re getting a mediocre deal.

5. How efficient is the monthly marketing plan?

Usually, you’re asked to pay a monthly fee for the marketing plan. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, deep web content, updates and technical support. Of course, also included are the standard SEO, competition analysis and keyword density.

If you’ve procured the right answers for the previous questions, then you can finally say: “Now that’s low cost aggressive internet marketing.”

By: Terry Detty

Article Directory: http://www.articledashboard.com

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SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines.. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign.

There are several elements to consider when attempting optimizing your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links.

Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines look at the code of a website as opposed to the visible content on the website.

This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website.

However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concepts of SEO, we will illustrate why it is important to optimize your website in the first place.

SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword in deep web.
Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results.

This means websites which rank well essentially are receiving a great deal of free advertising from search engines which places these websites in a key position. website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.

Sheila Berg of Turbo Marketing is a savvy internet marketer who specializes in the mastery of pay per click and list building tactics. Grab a copy of her weekly edition of ‘Turbo Marketing Profit Booster’ Newsletter here http://www.turbotakeoff.com/newsletter
You can also connect with her at http://www.SheilaBerg.com

Article Source: ArticleRich.com

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Athletic Footwear Retailer eFootwear Launches Upgraded Web Site

Pennsylvania-based athletic footwear retailer unveils an upgraded eCommerce solution from Maryland web designers Groove Commerce

Philadelphia, PA (PRWEB) April 17, 2009 -- eFootwear, a Pennsylvania-based athletic footwear retailer, launched their newly redesigned and restructured website last month. The site, http://www.efootwear.com, was built in response to eFootwear's growing product inventory and customer base's needs.

The site was designed and developed with the help of the Baltimore web design company, Groove Commerce. eFootwear and Groove Commerce developed a site plan that aims at taking the company's web site to that next level, to complement eFootwear's two established brick and mortar storefronts. With Groove Commerce designing a professional and custom online storefront, eFootwear expects to increase its presence on the web, and ultimately become a trusted source for athletic footwear on the web.

As part of their new eCommerce website design, eFootwear moved from the Monster Commerce platform to Groove Commerce's customized ASPDotnetStoreFront eCommerce platform. One of the main features of the redesigned efootwear.com is the integration of Nextopia's eCommerce site search. The custom search is used as the main navigation, allowing customers to shop the site with ease, narrowing their search and shopping by subcategories.

eFootwear's online store was established in 1997, and has been growing steadily since its inception, thanks to its loyal customer base. The move from Monster Commerce to Groove Commerce's custom ASPDotnetStoreFront will allow the company to focus on selling shoes online, instead of working around limitations in its previous website incarnation.

eFootwear can be found at http://www.efootwear.com, as well as two physical storefronts in Brookhaven and Prospect Park, Pennsylvania. Both the website and brick and mortar stores feature some of the best selection and prices on the net, with superior customer service, and excellent specials. eFootwear encourages everyone to visit the website and browse the selection, and to call their offices at (888)-333-3668.

Groove Commerce is a Baltimore web design company building sites for both eCommerce stores and service oriented businesses. In addition, Groove Commerce serves its customers by offering ongoing web marketing to help grow traffic and sales in the form of search engine optimization, pay per click marketing, and social media marketing. Groove Commerce can be found on the deep web at Maryland web design company to contact Groove for a free quote.

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Rosemont Media Attending American Academy of Cosmetic Dentistry AACD Conference in Hawaii

Rosemont Media, LLC, a dental website design firm based in San Diego, California, will be joining top medical professionals from around the globe who are gathering to showcase the latest advances in cosmetic dentistry. The American Academy of Cosmetic Dentistry’s annual Scientific Session held in Honolulu, Hawaii is the largest of its kind in the world.

(Vocus/PRWEB ) April 18, 2009 -- The world’s largest association of top professionals in the field of cosmetic dentistry is getting set to hold its yearly trade show, exhibiting the latest technological advances in the industry. From April 28th through April 30th, exhibition spaces will be open for the American Academy of Cosmetic Dentistry at the Hawaiian Convention Center in Honolulu. The AACD is comprised of more than 7,000 members from across the globe, holding an annual conference for the past 25 years. The team from Rosemont Media, a company specializing in dental website design and search engine marketing, will be occupying booth number 537 at this year’s conference, working with thousands of dentists, researchers, educators, students, and corporations. Keith Humes, Rosemont Media’s Chief Executive Officer, has attended eleven AACD trade show’s in the past, and he says the caliber of professionalism he sees every year is one of the reasons he keeps coming back. “The members of AACD are the most innovative cosmetic dentists in the world, setting the bar for cosmetic dentistry. Our focus is to work with the best of the best.”

Rosemont Media is a Medical & Dental Website Design and Marketing firm in San Diego, California. The organization specializes in providing expert consulting and web design for dentistry professionals, utilizing top designers and writers to craft effective marketing strategies in the ever-evolving world of the internet. Humes says he hopes to impress upon members of the AACD the uniqueness of Rosemont and what it has to offer. “Because we work under terms of exclusivity, we are ultimately looking to find partners to form a long-term business relationship and establish exclusivity in their particular market.” Humes says exclusivity and expertise in creating customized, all-encompassing internet strategies are two of Rosemont Media’s hallmarks, using the most up-to-date internet tools such as web video, flash technology, personalized blogs, and deep web search engine optimization to provide a sleek and user-friendly design while at the same time giving his clients a powerful competitive advantage. “Combining SEO and overall search engine marketing consulting, and our ethical, unbiased approach make us unique. We don’t provide a directory service or dentist locator service, which allows us to be objective in our evaluations for all media buying opportunities.”

Humes says attending the AACD conference for eleven years has given him a great deal of education and confidence in the seemingly limitless possibilities of cosmetic dentistry, particularly because of the level of expertise and skill represented by AACD professionals from so many areas around the world. “This is a class act organization, which is extremely helpful. Certainly some of the best meetings I’ve attended over the years because of the quality of its members and dedication to excellence by the AACD.” A view that’s likely to bring Rosemont Media back to the annual AACD conference for many years to come.

For more information on Rosemont Media and the American Academy of Cosmetic Dentistry’s annual Scientific Session being held in Honolulu, please check out our Dental Search Engine Marketing blog, located at 1010 Turquoise Street, Suite 201, San Diego, CA 92109 - (800) 491-8623. www.rosemontmedia.com

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GetMeOnTop Earns the Title of #1 SEO Marketing Firm in Midtown Manhattan

(April 18, 2009) GetMeOnTop is a business that was solidly established 17 years ago and is a company that continues to thrive as a leading SEO marketing firm. In the early years, GetMeOnTop started off as a VAR-Solution Provider, but has since grown to offer a plethora of superlative Internet Marketing Services including but not limited to web development and design, keyword services, ethical SEO services, Internet marketing, and site analysis/comparisons. Get Me On Top also supplies to small, medium, and large companies services related to the analysis of business evolution, click to call integration, monthly reports, business consultation services, lead tracking, phone marketing services; broadcast, radio, and print integration services, website usability testing, and more.

How did GetMeOnTop become a leading provider of web development services, web design, deep web search engine optimization copyrighting services, keyword enrichment services, business development and consulting, organic search engine optimization services, and link building/campaigning services? The success of GetMeOnTop is due, in great part, to Mr. David S. Josephson, the present CEO. Josephson has a number of strong organizational affiliations and an incredible amount of experience in the IT industry. Josephson, in turn, combines his vast experience with his strong affiliations and his understanding of business marketing needs to offer the best IT management and marketing services imaginable.

At present, in addition to his work with Get Me On Top, Josephson is the Executive President of Remote-Storage.net, and the Founder and Executive Officer of FrugalFlorist.com and FlipProperty.org, the CEO and President of GVP.DSJ Inc, CEO and President of TheNewsGrabber, and he has been a member of the ChannelLine Advisory Council since 2005.

Josephson has vast experience with launching and collaborating with many successful companies in the past including BestDeal.com, The Online MacinStuff Times, BehindTheBuy.com, B2BExcite.com and others. Most recently Mr. Josephson has been selected as part of an elite group of VAR’s to Lobby Congressional Representativesrks in Washington DC on May 12, 2009. The select group will discuss issues such as tax breaks for small business purchase of IT, making healthcare more affordable for VARs, the importance of Green IT, and other areas that affect IT industry Solution Providers bottom line.

Josephson gained his education at the State University of New York at New Paltz. He then attended Fairleigh Dickinson University and earned a B.S in business. This part of his education was followed up with his attendance at the University of Delaware where he earned the title of Dealer Designate. Presently, Josephson has aligned himself with several prominent and esteemed organizations including the ChannelLine Advisory Council as well as the Council Trusted Business Advisor Steering Committee. Josephson also remains an active contributor to the Channel Advisor, ConnectIT Daily News, the Linkedin Trusted Business Advisor Group, the Trusted Business Advisor Blog, and the Trusted Business Advisor.

GetMeOnTop has supplied its superlative services to a number of different businesses and organizations which are a testament to the outstanding web design, development, and SEO marketing techniques used by the firm. The company’s portfolio currently consists of businesses

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Twazzup: New All-In-One Twitter Search Engine

While the major search engines continue to sit in the proverbial driveway, real-time search is in high gear and speeding along without a speed bump in site. And with Twitter offering what’s becoming the default real-time web experience (more so than Facebook or FriendFeed, in my opinion), it’s no wonder that Twitter search engines are starting to pop up on a regular basis.

Earlier this month I profiled the new OneRiot Twitter search engine, and now via Louis Gray, we learn about Twazzup, another new entry into the Twitter search race. Where OneRiot is focused on sorting through the Twitter noise and helping users find just the links and web content that people are talking about, Twazzup takes everything Twitter has to offer — noise and all — and lets users find what interests them most.

Here’s a look at the Twazzup interface (you can click to see the larger version on Flickr) after a search this morning for “U2″:

A stream of tweets shows up in the main content block on the left. These are shown in real time, although it appears that Twitter is running slow this morning — both Twazzup and Twitter’s own search engine are showing tweets about 15-20 minutes delayed as I write this. Twazzup shows recommended deep web search refinements in small, gray boxes above the real time stream; a series of U2 concert tickets went on sale today, so some of the refinements include “vegas,” “houston,” “tickets,” and “muse” (one of the opening acts).

Twazzup’s unique content is to the right:

• Popular Tweets - this needs work; the example in the screenshot is from a coupon service and has nothing to do with U2. It’s there because ‘u2′ appears in the shortened URL. (Seems like an invitation for spamming via custom short URLs.)
• Top Trendmakers - accounts whose tweets are driving conversation
• Related Photos - related photos from Twitpic, updated in real time
• Most Popular Links - links most often included in tweets related to the keyword

Aside from the “Popular Tweets” issue I mentioned above, Twazzup provides a good Twitter search experience — and one that’s different enough from others to make it a valuable addition to the real-time search engine field.

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Twitter Tips and Etiquette

Coverage of the Twitter Tips & Etiquette session by Darren Rowse of ProBlogger and Twi Tip at SMX Sydney 2009.

Darren starts by stating that 6 million tweets a day are going out on Twitter at the moment. He began as a skeptic towards Twitter and is now an addict [sounds familiar!].

Benefits of Twitter for Darren:

• Networking and collaboration
• Research - Darren received 50 responses in 2 mins and 100 responses in 10 minutes to a research question. Therefore he says the potential to capture data from an audience is incredible. He gave an example of a poll he ran on Twtpoll.com “Have you ever tweeted from the toilet?” 59% of respondents hadn’t but scarily 41% said they had!
• Branding
• Driving traffic - Twitter is the #3 referrer to Darren’s blogs
• Water cooler
• Humanizer
• Deepens relationships
• SEO

The Twitter Opportunity:

• Twitter is fastest growing community site on deep web
• Twitter has had 1,382% growth in the 12 months to Feb 09
• The largest user group on Twitter is 35-49 year olds

Twitter has tweaked their title tags in past week or so. News agencies are talking about Twitter all the time these days.

Twitter Usage by Top 10 Countries:

United States = 47.9%
Germany = 9.2%
United Kingdom = 6.8%
India = 5.9%
China = 2.9%
Australia = 2.9%
Canada = 2.7%
South Africa = 2.0%
Japan = 1.6%
Netherlands = 1.2%

Twitter is the 85th most popular site in Australia at the moment but the trend is increasing.

Business are using Twitter too. They’re letting employees tweet or even making them do so. There are pros and cons to this. The pros are that it makes the business seem more personal and more approachable. The cons include the risk of fallout if the employee managing the Twitter account leaves.

Businesses are also using Twitter as an Internal communications tool, for promoting internal news, mentoring, project status updates, social interactions etc. Similar tools for this include Yammer and Present.ly

We’re seeing more businesses use Twitter as a monitoring reputation management tool as well - watching keywords, tracking brands, reputation management and damage control. Twitter usage by businesses deepens and reinforce relationships and it’s also an opportunity for sales and marketing. Savvy businesses are using Twitter alerts to track mentions of their brands etc. Now some businesses are monitoring their target keywords to see who’s talking about them and then sending them suggestions and tweets that are targeted directly to their interests etc.

Tips for businesses on Twitter (via @pistachio):

• use manners
• dress nicely
• be a good conversationalist

Darren recommends creating a purpose-built Twitter landing page that introduces you and your brand to Twitter followers. Don’t link to your home page, he says.

Before You Start on Twitter:

• Reserve your Twitter accounts NOW
• Learn the culture and language
• Find a tour guide who speaks “twitterese”
• Identify key players
• Listen/ monitor
• Identify objectives

Smart companies have multiple channels on Twitter, says Darren e.g. Dell has 34 Twitter accounts

Tips for Finding Followers:

• Provide value, solve problems, fill needs
• Leverage other profiles and networks
• Ask questions
• Be conversational
• Be active (especially at peak times)
• Offer incentives

Darren uses some automated Twitter tools to auto-tweet while he’s asleep to reach his US audience, but is careful how he uses these. As an example of incentive offering on Twitter, Sitepoint offered a free ebook to anyone who followed them on Twitter and raised 20,000 followers in a short period.

Other Tips:

• Use direct messaging where possible (can damage your brand otherwise)
• Re-frame questions for your followers instead of the one word answer - adds value to your followers, brings everyone into the conversation
• Be playful
• Work with rhythms of your followers
• Be careful of automated tweets because some people unfollow those who use automated “thanks for following” type messages
• Be a thought leader
• Leave room in your tweets for ReTweeting by others (room to add your @handle and “RT”)

Recommended Twitter Tools:

• TweetDeck (Twitter platform)
• CoTweet - (Twitter platform)
• Bit.ly (URL shortener)
• Monitter (monitoring service)
• Twends (monitoring service)
• Twitter Search (Twitter’s internal search service)
• Twitter Hawk (monitoring service)

Good Use of Twitter by Aussie Businesses:

- BigPond

- Commonwealth Bank

- Dominos Pizza

- EMI

- Fairfax Digital

- Jetstar

- RioTinto

- VirginBlue

- Vodafone

Darren says that Twitter are open to being approached if someone is squatting your brandname as a Twitter account. See Darren’s Twitter blog Twi Tip for more Twitter tips.

[Added by me: If you have an issue with spam on Twitter, direct message @spam with the name of the account doing the spamming. If you have an issue with impersonation, TOS violations, TM violations, etc. on Twitter, file a ticket rather than messaging @spam. You can file a ticket by visiting help.twitter.com and clicking on "submit a request".]

* Photo courtesy of Andrew Ballard of ReBusiness

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Free Internet Marketing Methods That is Blogging

Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated.

It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:


1. Make your clients or customers abreast on your website's alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business goals and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the deep web, right?

3. Publishing is a very easy process with blogging.Air your opinions, advice or reviews on specific services or products that are related to your business.

4. Include links that will carry back links and consequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect reaction through the capacity of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy information on how to put up your blog.


http://www.articlesnatch.com

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Online Optimization, Like Parenting, Never Ends

At around 1:20 p.m., while presenting at the "Survival of the Fittest 2.0" session at Search Engine Strategies NY on March 24, I got a text message from my wife. It read: "I am in labor." At 11:32 p.m., Matthew David Eisenberg joined our family. Baby and mom are doing well. My daughter and other son are enamored with our new addition.

Driving home that night from the hospital brought up memories of my Mom and Dad and their great parenting wisdom: "Your job as a parent is to screw up your child the least possible." We are human and we will make mistakes; no child, no parent is perfect.

It's easy to look back and see where we made poor decisions, but the value comes when you start identifying those things in the moment and are able to make the changes so as not to repeat the past. It isn't uncommon to find a first-time parent who took the time to read the books or take the classes on the grand theory of parenting who was rudely awakened by the real-time results.

Why am I providing you with parenting advice on ClickZ? Because the lesson applies equally to your online marketing efforts. There's just no sugarcoating it. It will happen.

You'll screw up.

And just like we shared during the "Survival of the Fittest" session, to succeed you must learn to be nimble and make changes on the fly. The key is to plan on optimizing; you don't succeed with a set-it-and-leave-it mentality. You must have a plan for continuous improvement. And you must learn to make the best of each so-called screw up.

My first example of this lesson is a ClickZ classic I shared back in 2003. A reader called a little bit freaked out. After making a change in his shopping cart, he saw his conversion rate plummet nearly 90 percent. We applied a bit of learning and easily turned it back around. While you should never screw up on purpose, don't let the fear of making a mistake paralyze your efforts.

A Recent Example

When training new staff, we work hard to instill the idea that the only thing worse than a test with negative results is a test with no results at all. You will always learn something valuable when you move the needle either way, and with a negative test you can always set things right back to the original control. A neutral test typically wastes time and resources.

Last summer we took on a client who was eager to optimize and test. We began by recommending a multivariate test of a few common elements on the home page. In the first test, the two variations lost to the control by 6 percent and 5 percent. The second test was an A/B and the variation lost to the original control by about 32 percent.

About this time, most clients would have seriously questioned hiring us. While this client may have privately discussed that, they didn't show us a lack of faith. In fact, we were able to convince them to run a third, more costly test. Throughout the first two tests, we had began narrowing down some unique factors that would influence conversion on the site, and we had evidence that suggested exactly what we needed to do next.

We had the client bring hire both a copywriter and a graphic designer, and we went through the process of developing a single test centered on developing a unique value proposition. In the end, the client realized an increase in business worth tens of thousands of dollars.

The Lesson

I could repeat stories like this all day. But the lessons are the same:

• Stick with it.
  
  
• Remember, you will make mistakes (or at the very least, not everything you do will be a home run).
  
  
• Learn from your mistakes. Having a learning process in place pays off.
  
  
• You'll be in good company.

So like parenting, online optimization never ends. It takes hard work and the cold, hard realization that you won't do it perfectly.

As we face the online world together, please join me in wishing my new son, Matthew, much success in his life and in hoping I screw up as little as possible. And if having a bigger family wasn't enough, I'm also having a birthday this week. In lieu of parenting advice and birthday wishes, please send share your story of an online marketing screw up with the rest of us.

Join ClickZ Expert Julie Batten for a new Webinar: Leveraging Outsourced Online Marketing Services for Your Web Site, Thursday, April 16, 2009, at 1 pm (EDT). Learn why outsourcing your online marketing activities -- including deep web search marketing-- can help you save money and achieve better results.

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