Search engine optimization and YOU

Can SEO’s and Journalists Really Be Friends? This was the question asked by Rachelle Money at CyberJournalist.net. Because journalists often shy away from “stuffing” key words into their articles to gain online traffic, Money explains the art of using SEO’s and how journalists can use them to improve their writing.

The SEO mantra: ‘content is king’ is one shared by journalists. We’ve always believed writing to be incredibly important. The SEO wants to create great content and the journalist wants to write a good news story. Both SEO and journalist want their articles to be read by as wide a readership as possible. It’s important that they appeal to readers and generate some debate. Maybe it’s the journalist’s ego but we want our stories to cause a stir, we want people to respond to them through comment sites, forums and blogs. That means our stories need to be found on the internet in the first place, and that’s why SEO has to become our new best friend. Put simply, we can use SEO to make sure that many more people read our stories.

So, when you are compiling blog posts, updated your twitter or writing an article for publication, do you think about using keywords to reach a wider readership? If so, what are those key words, and how should a person identify them and use them correctly? The world of journalism is certainly evolving, and those not willing to change might be left in the dust. I thought this article might stimulate some dialogue, so let’s compare notes!

Nobody, journalists or SEO experts, should stuff keywords in their articles. Stuffing keywords is itself unprofessional and can turn readers away. And search engines can penalize a deep web site for keywords stuffing.

The key to any successful online public relations and marketing campaign is providing credible content. Keywords, as important as they’re, should be used sparingly and cautiously so as not to dilute the overall meaning of content may it be a blog post, press release, or news article.

As for journalists, I would say they can’t afford not to pay attention to keywords. Why? Keywords in themselves give us an insight into the search behavior of online communities. They answer the question: what kind of language do online users use to look for all sort of information, including current affairs? If journalists don’t know what online readers are interested in, then it goes without saying they’ll continue feeding the web with irrelevant content that their intended audience will never locate. And the effects of this can be devastating. There will be no advertisement revenue because no company would be willing to advertise on a low-trafficked web site.

A deep understanding by a journalist of the language online communities use can provide a very clear pointer to the kind of content online communities are interested in. Let’s say a language analysis reveals “education reforms” to be the most popular popular keywords among online communities countrywide. It would serve a journalist working for news web sites better if he/she can increase the coverage of education reform-related events because this is what readers are interested in.

Jay Byrne, a highly respected expert in online communication, has written a fabulous article on how online newspapers can benefit from the web. The article is available here:http://www.v-fluence.com/blog/453/the-death-of-print. You can also read my blog on the same here:http://vsuade.wordpress.com/2009/04/13/newspapers-must-change-to-be-viable-online/

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SEO For Dummies by Bruce Clay on Sale Now

Simi Valley, CA (PRWEB) May 6, 2009 -- Search engine optimization and Internet marketing company Bruce Clay, Inc. has partnered with the publishers of the For Dummies series to create the all-in-one guide to SEO. Bruce Clay and Susan Esparza authored "Search Engine Optimization All-in-One For Dummies", available from Amazon.com, BarnesandNoble.com and Borders.com and coming soon to bookstores nationwide.

SEO All-In-One For Dummies

The world-famous For Dummies publications selected Bruce Clay, Inc., a well-known and reputable SEO company, to create their all-in-one SEO For Dummies desk reference. The For Dummies series is part of the John Wiley & Sons stable of educational and reference books.

"We're pleased that For Dummies Publications recognized our SEO expertise and asked us to write an all-in-one desk reference guide for SEO," said Bruce Clay, president of Bruce Clay, Inc. "Our many years of training and our long-standing policy of using our Web site as a source of well-written and free SEO information made us uniquely qualified to write the all-in-one SEO desk reference."

The "Search Engine Optimization All-in-One Desk Reference For Dummies" packs 10 books of top-notch Internet marketing know-how into 746 pages. Seven books focus on the ins and outs of search engine optimization while three more tackle Web analytics, pay-per-click (PPC) management and social media concerns. It includes books on keywords, content management, linking, international SEO and more. The all-in-one desk reference is intended for those wishing to do search engine optimization themselves, providing many search engine marketing tips and hints necessary to optimize and operate in today's competitive online market. The book is available online for under $30 and includes a $25 Adwords coupon, making it a great value for beginning Web marketers.

About Bruce Clay, Inc.

Bruce Clay, Inc. was founded in 1996, providing SEO optimization services, consulting, pay per click (PPC) management, SEO training and diagnostic tools. Along with offering high-quality search engine marketing services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Deep Web Search Engine Relationship Chart® and presenting a certification program to promote ethical practices. Today the company serves the U.S. with offices in California and New York, and internationally through offices in Europe, Australia, South Africa and Japan.

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Trust, TIG Global Partner On Web Services, Online Marketing

Chevy Chase, MD and Frankfurt, Germany – May 7, 2009 – In Trust International’s continuing effort to maximize online revenue for hospitality clients, the company has formed a strategic partnership with TIG Global to enrich Trust’s Web|Direct product offering with TIG Global’s comprehensive Internet marketing services for hotels worldwide.

TIG Global provides custom e-marketing strategies for each of its clients and works closely with them to analyze results and continuously tweak their marketing plans for optimum return on investment.

“Consumers have increased their reliance on the Internet for travel research and bookings, so it is critical that a hotel’s Web site and online marketing plan provide unrivaled visual appeal, technology, and user functionality to capture maximum revenue,” said Richard Wiegmann, COO & Managing Director, Trust International. “With their proven record and custom approach, we are confident that TIG Global is best suited to meet our hotel clients’ unique business needs and increase their online bookings.”

TIG Global delivers conversion-focused, custom Web site design, hosting, and maintenance to the hospitality and travel industry. They also offer a comprehensive package of interactive marketing services that can be tailored to focus on a hotel’s domestic or global target markets.

Key features of TIG Global’s services include:

• Search Engine Optimization - prominently places the client at the top of the search engines for direct visibility.

• Paid Search Marketing - captures traffic and directly delivers it to landing pages for conversion.

• Strategic Linking and Online Advertising - delivers pre-qualified leads from a global base of media partners.

• E-mail Marketing - communicates promotions to a list of interested customers to establish relationships and strengthen consumer loyalty.

“We’re excited to have the opportunity to enrich Trust’s Deep Web|Direct and their powerful Internet booking engine technology Trust|Booker 2.0 with our tailor-made emarketing services to ultimately increase hotels’ online bookings and revenue,” said Fred Malek, TIG Global CEO and Co-founder. “We’re pleased to add Trust’s prestigious hotel clients to our extensive portfolio of clients worldwide who benefit from an enhanced online presence and functionality.”

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VABION LLC Enters Social Media Arena

Richmond, VA, May 09, 2009 --(PR.com)-- VABION LLC (VABION) announced today that the company has developed strategic capabilities in community-based website management, social media content, sales and marketing. As a demonstration of its new direction, the company has launched the Web 2.0 solution, www.ThinkFastMoveFaster.com in a joint venture with Aqua Blue Marketing, Inc. The new strategy will allow VABION to expand its client base to include companies in the fitness, health and related industries. The company plans to attract new revenue streams by showcasing new products and services of interest to its members, who are college students and young professionals in the 20 to 35 year-old demographic. Atlanta-based Aqua Blue Marketing, an interactive website development and design company, also consulted on the company’s strategic positioning.

“Building online communities with outstanding, rich content will leverage the company’s background and capabilities in technology, science, and product development,” said Dr. Susan Hardwicke, CEO and chief scientist at VABION. Dr. Hardwicke has an extensive background in combining technology with technical content, databases, and applications. She previously founded Edutest.com, the first online educational testing solution, which is now owned by Plato Learning, Inc.

The company is showcasing its new strategy with the launch of the online community www.ThinkFastMoveFaster.com. The site will combine a comprehensive events calendar and author- and user-generated content, and will interface with Facebook and Twitter social networking sites. “VABION has a very high revenue potential with this new platform and has developed a user following even before launch,” said Alexa Ellis, Creative Director of Aqua Blue Marketing. “Web 2.0 enables them to grow their business and to partner with companies of all sizes, instead of competing for market share,” she added.

About Aqua Blue Marketing, Inc.

Aqua Blue Marketing, Inc. is an Atlanta, GA- based interactive website development and design company. The company specializes in creating custom, community-based websites and then supporting the clients’ implementation through their marketing strategies to ensure success. Aqua Blue Marketing excels in graphic design, corporate identity creation, marketing materials, and magazine layout. Aqua Blue Marketing provides a seamless integration with companies during their projects to design and implement social media (Blogs, Facebook, LinkedIn, Twitter, MySpace), SEO (Search Engine Optimization), SEM (Search Engine Marketing), and traditional marketing techniques.

About VABION LLC

VABION LLC is a Virginia-based company that improves health and fitness through social media content and innovative nutraceutical products. Susan Hardwicke, Ph.D., founded the company in 2006 to develop products based on her own deep web research on RNA and other energy supplements. The Company's products are distributed through vitamin retail stores, chain drug stores, specialty stores, gyms, convenience stores, online supplement stores, and its e-commerce website. Additional information is available at www.DieselStix.com and www.vabion.com.

For more information, contact:
Jason Yu
jason.yu@vabion.com
1145 Gaskins Rd. Suite 101
Richmond, VA 23238
(804) 308 1956

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Importance Of Web Directory Submissions

The importance of directory submission is exposed from the fact of online promotion and optimization. A directory submission increases the number of back links to your site. While there are many ways to get back links such as making reciprocal links among other websites or writing comments on other peoples post, submitting your website to directories is the most effective among all above seo strategies. Directories provide a one linking method which the best seo tool to upgrade a particular site.

How does directory websites works?
Moreover making inbound links for its own and offering good content, web directory even get its ranking from some quality reciprocal links that submitters place back to the directory.

Other functions include sharing of traffic. Some high competitive keywords are too prominent and hard to fight in search engines making new web developers hard to get visitors or traffic the economical technique. So, in such circumstances directories works superiorly by directing your targeted audience to your website, even when your website lies way back in search engine result pages. A directory submission acquires traffic from your content which you have listed in it and the guests may also stopover your website from the URL queued in the directory.

It is the ultimate approach to get recognition for your site; you can merely submit your site link to the directories. These directories in return link your website in a precise category depending upon the type of product and services you are offering. Here, sites are listed according to the categories and subcategories that will make it simpler for the client to hunt for a picky type of website that he is seeking. Additionally, your website necessitates good content, keyword placements and effectual marketing efforts to make your website achieve esteem and traffic.

Through directory submissions seo technique your site is uncovered to numerous number of clients and are not merely accessible through search engines. As the number of visitors grows to your site the directories place your website higher in the group.

Websites with lesser number of back links are forever given low page ranks by the deep web search engines, so links from directories is very important for the websites rank. Directory submission is a technique of promoting the websites for the search engines. Nowadays, there are many directories existing and you should select intelligently that are greatly effective and trustworthy.

Boost up real traffic and sales by submitting your website to WorldWebAtlas.com , a SEO Friendly Web Directory and Human Edited Web Directory with comprehensive categories and sub categories.

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3 Ways To Quickly Build A Link Campaign

A website is a necessary marketing tool for businesses today. If you want your website to be an active sales and marketing tool for you, you will need a strategy to get your web site in front of your target market. Implementing an effective linking strategy will take your website a long way in becoming an effective sales tool. Discover some linking strategies that have great results implemented properly.

1. Commenting On Other Blogger’s Blogs

Commenting on other blogs is a great way to get links back to your site. Most blogs will allow you to put anchor text for the link back to your blog as well. In order to get the best benefit from this method, you will need to find a blog that will send back link juice to your web site (a blog that doesn’t use a nofollow tag in the link). You can search the Internet for blogs that dofollow to find them. Search for and comment on blogs that are in the same niche that your web site is in, and you will also be strengthening your branding as well.

In order to get your comments published on the blog, you need to provide some value in your comments. The easiest way to do that is to give your opinion on the post, or add another perspective. Comments like “nice post” don’t add anything and will usually just get deleted, thus wasting your time.

2. Posting In Forums

Posting in forums is another way to get great links back to your web site. Many forums allow you to create a signature file as part of your account info. This signature file is added to the end of your posts, and will usually allow you to put a link or 2 in the signature. You don’t want to put more than 2-3 links in your signature file because many forums will think you are link spamming and may either disable your account.

As with commenting on other people’s blogs, you will want to add value to the forum with your posts. You can add value by asking a question, or answering a question. To get the most value out of your signature file, use your best keyword phrase in the anchor text to link back to your website.

3. Join Related Communities on Ning

Ning is a huge community where you can actually create your own social network. There are over 1 million social networks on Ning, so you will find something in your targeted area. When you join a Ning community, you get your own page where you can place a link back to your own web site. Links that are from sites that are related to yours in content are much more valuable than links from generic sites. The more communities you join, the more links you can point back to your own deep web site. You can also create links with keywords in the anchor text which will help you with your search engine rankings for those keywords.

When you are creating a linking strategy, start with the easy ways to get links pointing back to your website. When linking, use techniques that will help you in your Search Engine Optimization as well, to send targeted traffic to your website. There are other linking strategies that create targeted traffic to your web site that should be incorporated as an overall marketing campaign.

Learn how to not only get links back to your website, but links that send traffic to your website as well as link popularity. To create a powerful articles for your article marketing strategy go to this article writing service.

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E-Quipped: Search engine marketing drives Web site traffic

"Build it and they will come" might have worked for Kevin Costner and James Earl Jones in the movie classic "Field of Dreams," but chances are it won't work for your Web site.

SEO (Search Engine Optimization) can boost your rankings, drive more traffic to your Web site, and provide you with coveted Google love. But before you go out and hire an expert, there are a few do-it-yourself strategies you can put in place if you take the time to understand the dynamics of SEO.

For this, I need to bring in Jim Carlson, the TMA+Peritus director of SEO, SEM (Search Engine Marketing) and SMO (Social Media Optimization), to give you a few tips on how to implement a search strategy for your site.

First off, start with your analytics package, know thy visitor and establish a baseline. How many visitors does your site receive on average? What is the mix of your current visitors -- are they direct load, do they come from referring sites or search engines? This is important because improved SEO will increase both search volume percentages and overall hits to the site. Also, check what keywords your customers and prospects are currently using to find you.

Second, search thyself on Google, Yahoo and MSN. Make sure you can find yourself -- so to speak -- by your brand name, by your industry type and service, and by location. You need to be visible on these search engines in order to be relevant.

Step three, work on your Web site content. If you're using too much industry jargon, you might be penalizing yourself. Web text needs to be written as your customer would describe your business -- after all, that's how they'll deep web search for you. Then compare your copy to the keywords from the analytic stage. Keep expanding your content; this helps establish consumer confidence and search engine exposure. Next, update the content on your site regularly; search engines reward fresh content, which is why blogs, news items and seasonal updates are so important.

Now, here are two final tricks. Make certain your prospects can contact you from every page on your site. This will allow them to contact you easily, but more importantly, this will go a long way in determining location-based searches. Finally, your meta tags (title, description and keywords) need to match your content. People tend to "stuff" keywords in these locations, but if the keywords do not reflect the content, search engines will ignore them. Worse yet, they could actually penalize you for SPAMing the engines.

As Burt Lancaster said in "Field of Dreams," "Is there enough magic in the moonlight out there to make this dream come true?" The answer is yes, you can make your search dreams come true, but it's not magic -- it's actually quite scientific.

Next Sunday's E-Quipped: PR 101.

Tom Marks is president and managing partner of TMA+Peritus: A Strategic Interaction Agency. Jim Carlson is the agency's director of SEO, SEM and SMO and helps Tom understand algorithms, bits and bytes. Find them online at www.tmaperitus.com or offline in their offices in Wausau and Madison.

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